PROFILE

Gajendra Ratnavel

CEO, L Squared Digital Signage

Gajendra Ratnavel is CEO of L Squared Digital Signage, global digital signage provider of multi-channel interactive marketing products for small to enterprise level businesses.

With a HQ in Toronto, Canada, L Squared offers an end-to-end service for businesses looking to adopt digital signage to promote, engage or educate colleagues and/or end users.

The company was founded by Gajendra in 2005 as a boutique marketing display agency. In the years since, it has grown to become a global player in multi-channel interactive marketing products for several verticals.

Gajendra is a Computer Engineering graduate at University of Waterloo. His expertise includes business strategy, end-to-end technical project management, computer science, digital networks, display advertising, and software development.

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  • Posted on: 09/13/2016

    Will click and collect conversion transform IKEA’s business?

    While this is a great option for shoppers and no doubt will help IKEA, it would be interesting to see how much of the sales and same-store sales increase is from click and collect. I see click and collect being used for smaller items/accessories, or things you've already seen in the show rooms at a previous time.
  • Posted on: 08/23/2016

    Will Target get wrapped up in fake sheet controversy?

    Absolutely. This sort of saves face but still bad that they didn't do their homework.
  • Posted on: 08/23/2016

    Why is Apple dropping ‘Store’ from the name of its stores?

    Simplifying the identification of the brand! I love it. It's also easier to say when communicating with people. Dropping the "store" forces people to use the location for identification so it's more clear. For example, someone might say "Try the Apple Store" vs "Try the Apple Sherway Gardens." The first is ambiguous.
  • Posted on: 06/30/2016

    Can retailers sell anything without sales?

    Selling something to a customer before they are ready seems like a silly thing to do when everyone is connected now. Shouldn't the job be to make sure their product is available to the customer and have built trust in the brand so that the customer picks their product when the purchasing decision is made? The social ripple caused by small issues with a product a customer didn't want to buy is orders of magnitude worse than something they wanted. Think of it like the honeymoon effect. You are not on a honeymoon with someone you don't like!
  • Posted on: 06/30/2016

    Marc’s sends recipes via beacons

    Coupons were an easy and obvious application for beacons and now that beacons have been in the market for some time, technology companies are looking for ways to leverage this technology for other uses. Delivering recipes to me is not that different from a coupon. Beacons can be used as part of a larger engagement platform combining with digital signage, interactive kiosks, mobile applications and social media to create a more powerful and fun gamified environment. Retail unfortunately is not the industry that jumps on the early adopter bandwagon even though beaconing is one of those technology that is most useful in retail.
  • Posted on: 06/30/2016

    Retailers stand out on Fortune’s ‘100 Best Workplaces for Millennials’ list

    Hiring and keeping talent is just as important as, if not more important than, attracting and closing big deals. This list is a great showcase and encouragement to all employers. What would be really helpful and push other companies towards better management of their staff is a comparison between growth and employee happiness and net revenue and employee happiness. I am sure the companies on this list are all doing very well and if they weren't and still focused on their employees, that's an exceptional business. Because as one of the employees said, you get what you give.
  • Posted on: 06/15/2016

    IRCE Recap: Should companies take control of their reviews?

    Managing reviews should be customer service function as Mr. Ward states and absolutely a great idea to take control of them. Often times, a negative review can be neutralized with a good response. There is a great TED talk on "trust" or in other words, reviews becoming the new currency in the future for online business.
  • Posted on: 06/15/2016

    RFID goes to the dogs

    Social media buzz maker right here! As others have said here, it's cute and goes a long way to show that the store cares about the pets. This being an actual long term strategy to help move pet products? I am very skeptical.
  • Posted on: 06/15/2016

    Will an online dollar store work?

    Online stores like Monoprice and Deal Extreme are two stores that have a huge selection of items for less than $5. Monoprice's claim to fame was cheap, good quality cables. It works, they just need to get a hell of a deal with a shipping company.
  • Posted on: 05/25/2016

    Millennials want money to leave home

    Would be really nice to see the ethnicity of the Millennials staying at home. We're far more diverse now than in the 60s and staying at home for Asians and Indians is culturally accepted. Money has been a primary motivator for the majority for a long time; this is not really surprising to me.
  • Posted on: 05/25/2016

    PIRCH’s in-store experience picks up where Home Depot leaves off

    Some product categories scream for this type of setup. Home appliances, electronics, home automation products, audio visual. Audio visual has been doing this for years though. Although not a revolutionary concept, it is nice to see this being expanded to other product categories. Difficult for mid and low end retailers to do this for obvious reasons. However, technology can used to make the experience better, bringing it closer to this model in those places as well.

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