Ed Rosenbaum

CEO, The Customer Service Rainmaker, Rainmaker Solutions

“Practice, Drill, Rehearse, Then Do It Again!”

Meet Ed Rosenbaum, CBSE (Certified Building Services Executive) CEO and Master Trainer of Rainmaker Solutions …

Ed Rosenbaum, The Customer Service Rainmaker.

Ed Rosenbaum’s mantra is “You are my mission.” His passion is to deliver excellence in customer service as a mentor, a trainer, a team leader, a visionary, trusted advisor and a RAINMAKER for his clients; training executives, managers, supervisors and front line employees.

He is an expert at identifying management, customer service and sales issues and concerns within a company. His motivational techniques and personal training methods have been developed over a successful career spanning over 3 decades.

His dynamic and personal style of coaching is comfortable – as Ed likes to say, “You have to hit singles and doubles first then the homeruns will come with practice in smarter sales and income producing techniques.”

Ed is a graduate of Virginia Polytechnic Institute with a B.S. in Business Administration. He has done graduate work at Loyola College in Business Management and at East Carolina University in Human Resources Management. He has also taken extensive seminars in Integrity Selling, Customer Service, Managing and Achieving Goals and Selling Principles.

  • Posted on: 06/23/2017

    Should brands ditch the slang?

    The key is to reach the brand's customers. Who are they? And what is the best wording to use to get their attention? If it is slang, which many Millennials seem to understand better; then so be it. Much of the slang terminology seems to have started with sports talk radio giving teams nicknames; such as calling the Dolphins "The Fish" or the Orioles "The Birds." Those type of nicknames are not appealing but have certainly caught on with the younger generations.
  • Posted on: 06/16/2017

    What happens now that Amazon is acquiring Whole Foods?

    Who knows what to expect when you wake up each morning. Normally it is some tweet meant to be more derisive. But now we wake up to Amazon moving into new territory that is going to shake up old-world retail for a long time after the dust settles. I can see Amazon's motives; but what is surprising is Whole Foods being the target. Certainly there are more better-managed and more profitable operations. But what do I know? I am sitting here typing and Amazon is out there buying businesses and becoming more profitable.
  • Posted on: 06/09/2017

    Is it time for stores to ditch the free Wi-Fi?

    Wi-Fi is important and needs to remain IF stores want to retain their business. Customers have come to expect it. If we ran a test with two stores in the same area selling the same items; one having wi-fi and the other not, which store would you expect to have the better business?
  • Posted on: 05/30/2017

    Why is Target investing in a mattress direct seller?

    Target is reminding me of the ping pong ball in the wind tunnel blowing in every direction. They need to focus on a direction. I have not seen that from them yet. They need to become a factor in the digital world. Investing in a company selling fold up mattresses does not seem to be the best path to follow. But what do I know. I am not part of the Millennial generation. My back would never allow me to buy a mattress online.
  • Posted on: 05/25/2017

    Is a self-service model Macy’s ticket to success?

    Macy's needs to decide who they are and what they need to become to get the customers to want to come back. Sadly, they are joining J.C. Penney in a failing area of retail. Self-service in shoes might work if they have learned from places doing it successfully such as DSW. Macy's and other big box retailers already seem to be using the self-service model. The only people working on the salesfloor seem to be the cashiers.
  • Posted on: 05/24/2017

    Will recruiting military vets give Walmart and Amazon a competitive edge?

    In my opinion, there is no stronger group than retired or discharged military veterans. They have already been trained in so many ways, such as understanding and obeying orders, taking direction, meeting deadlines and many more. To not think a military veteran would not be an asset is ludicrous. Sure there are some who will not meet the requirements needed. But they are the minority. Having a veteran speeds up the learning process and helps strengthen the promotional potential needed for the company to grow.
  • Posted on: 05/23/2017

    Will J.C. Penney find success with its new B2B venture?

    One thing is for sure, you have to give him credit for trying new ideas and expanding the limits of the box. Whether it works or not is another question to be answered in the future. This will require new salespeople not accustomed to J.C. Penney and their brand. The typical in-house sales clerk will not have the product knowledge to be able to do anything more than take the order. This is more of a relationship-building opportunity before it becomes a sales opportunity. The J.C. Penney name alone will not be enough to make this successful.
  • Posted on: 05/22/2017

    How should self-checkout be incentivized?

    Self-checkouts are a given for the younger generations, especially Millennials. But for us older generations, using a self-checkout can be a challenge. This will be the case until the younger generations become the older generations. I have attempted to use it at several stores. Some have been successful, others have been a challenge. If there is not someone close by to assist you the line can become longer behind you, causing some discomfort.
  • Posted on: 05/19/2017

    Is Dick’s Sporting Goods smart to wait on more retail failures before opening new stores?

    Opening new stores now is not a prudent move. The only exception I can see is those proposed openings where the retailer is already committed to the lease and unable to get out. I spoke with a retailer this morning who voiced the same concerns we are all hearing from our clients. Dick's is smart to wait to see how things shake out. It is a sad commentary; but it's best to wait and negotiate a new lease in a location where the space meets your needs after a retailer chooses to leave.
  • Posted on: 05/17/2017

    Did Starbucks turn its POS outage into a win?

    The individual Starbucks stores and most probably the regional or district managers made a wise decision. Starbucks comes out the winner. But we are talking about a low-cost item. It would not be possible for many other businesses to make the same decision. Good job Starbucks.
  • Posted on: 05/17/2017

    Why is Walmart so concerned about Aldi and Lidl?

    Walmart has little to fear from either Aldi or Lidl. While Aldi does have a presence in the U.S. Lidl has little to show other than hype. I agree Walmart is smart to be doing their due diligence and insuring they protect their turf. But when all is said and done, Walmart's competition will come from chains like Publix and Target. Trader Joe's will have a little impact, but their footprint is too small to be customers' every-week shopping store.
  • Posted on: 05/16/2017

    Has J.C. Penney figured out a fix for its fashion problem?

    Lee, I took your advice and asked my expert shopper her opinion. It coincided with your comments. She said there was no reason for her to shop at J.C. Penney because there is nothing there that appeals to her sense of fashion (which, I might add, is pretty good). Sephora would not be enough of a draw for her to go there. When it came to deciding where to go between J.C. Penney, Kmart and Sears her choice was none of the above. Not exactly scientific, but it begins to make your point.
  • Posted on: 05/15/2017

    Will mobile wallets replace plastic loyalty cards?

    I agree with Max. I have not carried a loyalty card in years. All you really need for most programs is your phone number. On the other hand, my wife carries most of her loyalty cards with her. It's too much of an effort for me. I still can't see this as a game changer. The game has probably already changed and this will just make it simpler.
  • Posted on: 05/12/2017

    Do customer reviews suffer from a herd mentality?

    Six or eight months ago we needed to purchase a new refrigerator. Not having to do this for many years we did not know where to start. So we went window shopping and listened to a knowledgeable clerk. We were lucky because he knew what he was talking about and was not trying to sell us. We went home, went online and began our research which brought us back to the brand and model we saw in the store. Those reviews worked well for us.Reviews should be important to the retailer or brand. Same for restaurants. They should want and need to know what their customers are saying when they don't say it directly to them. I, for one, will tell a store manager if the food and service was good or bad in his restaurant before I leave.
  • Posted on: 05/12/2017

    Will Amazon dominate the online furniture market?

    There will be more online furniture shopping in the years to come as more of us begin to rely on e-commerce. The busier we are the more we will be relying on online shopping, even for those larger ticket items. I have friends that swear by Wayfair, both in quality and cost. I have never thought of myself as a big-ticket buyer online. Yet I tend to use the internet to find the best bargain before going out and doing the actual legwork. I still have to "kick the tires" as the expression goes. The next step is finding the confidence to put my toes in the water and make that first larger purchase.

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