PROFILE

Ed Rosenbaum

CEO, The Customer Service Rainmaker, Rainmaker Solutions

“Practice, Drill, Rehearse, Then Do It Again!”

Meet Ed Rosenbaum, CBSE (Certified Building Services Executive) CEO and Master Trainer of Rainmaker Solutions …

Ed Rosenbaum, The Customer Service Rainmaker.

Ed Rosenbaum’s mantra is “You are my mission.” His passion is to deliver excellence in customer service as a mentor, a trainer, a team leader, a visionary, trusted advisor and a RAINMAKER for his clients; training executives, managers, supervisors and front line employees.

He is an expert at identifying management, customer service and sales issues and concerns within a company. His motivational techniques and personal training methods have been developed over a successful career spanning over 3 decades.

His dynamic and personal style of coaching is comfortable – as Ed likes to say, “You have to hit singles and doubles first then the homeruns will come with practice in smarter sales and income producing techniques.”

Ed is a graduate of Virginia Polytechnic Institute with a B.S. in Business Administration. He has done graduate work at Loyola College in Business Management and at East Carolina University in Human Resources Management. He has also taken extensive seminars in Integrity Selling, Customer Service, Managing and Achieving Goals and Selling Principles.

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  • Posted on: 08/23/2016

    Why is Apple dropping ‘Store’ from the name of its stores?

    I think this is a wise move on their part. Dropping "store" from the name on the building is not earth shaking; and possibly overdue. Adding the location name is smart. But is it going to make a difference? No.
  • Posted on: 08/22/2016

    Will Amazon drive-up grocery stores disrupt food retailing?

    Some things and some ideas just seem extreme. The belief is that if Amazon tries it, it will be a success. I have my doubts about this idea. This is a 7-Eleven with a pickup service and no gas. Why are we making it seem so difficult to get out of our car, go inside the grocery store of our choice and select the items of our choice? Why are we designating that responsibility to someone we do not know and who does not know what our preferences are? Beats me!
  • Posted on: 08/19/2016

    What can retailers do to find and hire amazing people?

    Costco is a good example of good hiring practices in action. You can easily see the training has been special. They have learned how to interact effectively with the customers.
  • Posted on: 08/19/2016

    What can retailers do to find and hire amazing people?

    My friends who have responded have done an excellent job responding to finding and hiring the right people. The job does not end there. In fact, it has just begun. Once we have found and hired who we think is right for us, we need to train them in "our way of doing business." Tony laid it out for us in his comments.Training means being on the floor with them, showing how to do it the right way. It does not always mean assigning them to someone and disappearing, thinking it is up to someone else. If you want this person to be successful, you have to follow the development and training to make sure it happens.It goes back to "managing by walking around." Be there for the new person. Let them know they have not become a number because you hired them. They also want more than just a job. They can get that anywhere. Make your "job" and your recruits special.
  • Posted on: 08/18/2016

    Is Walmart passing its crime buck to local governments?

    Cathy hit the nail square on the head. Walmart needs to stand up and be counted to at least accept some responsibility here. This is an unpleasant story that I think comes from Walmart squeezing too much out of everything and everyone for the almighty dollar.
  • Posted on: 08/17/2016

    Will a blog help Publix make social connections with customers?

    Here is my take on this which might be different from many others. Publix is a staple in their home Florida market and need little social media output to maintain their customer base. This base loses some to the north when the "snowbirds" go home after the winter months. Publix remains strong after this small exodus, with their name and reputation growing stronger as these snowbirds talk the "Publix gospel." Now Publix is increasing their own northern migration and doing it successfully.But these migrations are attracting the generational customer who love them from winters in Florida. So now Publix, wise as they are successful, is going deeper in social media to attract those younger Millennials who do not vacation in Florida and have never shopped or heard of them except from their parents and grandparents. A strong move to introduce Publix to the customers of the present and future.
  • Posted on: 08/17/2016

    Will other brands follow Birkenstock in cutting off Amazon?

    I agree with Max. It is strange that when Birkenstock's sales were in the dump, Amazon was good for them. Now sales are better and, all of a sudden, Amazon has become the bad guy. I need you when I need you. But now I don't need you so goodbye?
  • Posted on: 08/12/2016

    Are store closings a positive sign for Macy’s?

    This comes as a surprise to no one. Macy's in some ways is the victim of it's own past acquisitions. But that is yesterday's news coming back to haunt them, along with most big box retailers. There is a mall not far from where I live. At one time it was THE place to go to shop in the area. Now, not so much. Smartly some big box retailers moved out when the lease ended. Not so smartly, Macy's picked up one of the locations, giving them two anchors in the same mall. One deals primarily with women's fashions. The other with men. There has hardly been a time in the past few years (the exception being the holiday season) when you can say either store's traffic was better than fair. These stores are a strong indicator of the reason for the store closing decision. A good one.
  • Posted on: 08/11/2016

    Can (should) brands do without department stores?

    Can you imagine what must be going on in department store board rooms as they try to decipher what this is going to mean? Who (brands) can they keep. Who (brands) will they lose. How will they fill the voids to make the shopping experience as pleasant as they would hope it will be? It is not about filling space. It is about the name brands lost in the space needing to be filled. What will this mean to the bottom line? Oh my, no break for lunch with all this pressure.
  • Posted on: 08/10/2016

    Is it OK for brands to have emotions?

    I might be looking at this through a different set of eyes, but if you have ever had the opportunity to see a Publix commercial during a holiday season you would understand why I think brands and emotions can be intertwined. They promote the emotion of family. This has been their focus and selling point for many years. It does appear to be a generational thing favoring us older folks. But who cares.
  • Posted on: 08/10/2016

    Will selling in fewer stores help Coach sell more handbags?

    The move to selling to department stores was a good one for both Coach and Michael Kors. Now it appears to be biting them in the butts as the brand image is losing its prestige. Too many of anything, except seeing many of the same brand of cars on the road, can reduce their image. Pulling back might be a little too late, but it is the right thing to do. One person's opinion.
  • Posted on: 08/08/2016

    Amazon launches Prime Air

    I read this as a huge marketing plan. Can we be witnessing Amazon building their own internal FedEx or UPS systems? I wish I was an "insider" in one of their boardrooms to hear and see the genius marketers creating the master plan.
  • Posted on: 08/05/2016

    Will labor scheduling upgrades make Walmart a better retailer?

    I have spoken out several times about the perception of Walmart employees being under trained and less than happy. That does not make me any smarter than anyone else going into a Walmart store and having to interface with an employee. Will this make a difference? Possibly. For sure it can't hurt. But until Walmart (and Target) finally realize they need to train the employee on how to have a positive interaction with a customer at all times, nothing is going to change.
  • Posted on: 08/05/2016

    When should brands go down market?

    Most of the earlier comments say the same thing I am going to say. What's the big deal? Under Amour's competitors are selling to other markets than the sporting goods market and have been for years. I noticed many of the shoe manufacturers selling to department stores are not selling their top brands. We might see the same thing happen here. Every business operates to sell more products or services. This is nothing different and should not be a big deal. Next subject.
  • Posted on: 08/04/2016

    Will Target and Harry’s make for a perfect retail partnership?

    I still use a razor to shave on almost a daily basis. I have done it for more years than I want to think about. Most of those years I have used Gillette. Recently I decided to switch to one of the "less expensive blades" advertised to use, throw out and have replenished on a monthly basis. I admit the shave was good the first and second time. The quality and comfort decreased after that. So I compared the price and longevity of both; and found my old brand was less expensive.That said, I think Target has made a good decision to put these products on a shelf close to Gillette. David vs. Goliath. The new blades are going to be something we will buy and try. Some will like them, others not so much. But the bottom line is both companies' sales will be better as a result.

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