PROFILE

Ed Rosenbaum

CEO, The Customer Service Rainmaker, Rainmaker Solutions

“Practice, Drill, Rehearse, Then Do It Again!”

Meet Ed Rosenbaum, CBSE (Certified Building Services Executive) CEO and Master Trainer of Rainmaker Solutions …

Ed Rosenbaum, The Customer Service Rainmaker.

Ed Rosenbaum’s mantra is “You are my mission.” His passion is to deliver excellence in customer service as a mentor, a trainer, a team leader, a visionary, trusted advisor and a RAINMAKER for his clients; training executives, managers, supervisors and front line employees.

He is an expert at identifying management, customer service and sales issues and concerns within a company. His motivational techniques and personal training methods have been developed over a successful career spanning over 3 decades.

His dynamic and personal style of coaching is comfortable – as Ed likes to say, “You have to hit singles and doubles first then the homeruns will come with practice in smarter sales and income producing techniques.”

Ed is a graduate of Virginia Polytechnic Institute with a B.S. in Business Administration. He has done graduate work at Loyola College in Business Management and at East Carolina University in Human Resources Management. He has also taken extensive seminars in Integrity Selling, Customer Service, Managing and Achieving Goals and Selling Principles.

  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 10/18/2017

    Should the holiday selling season be retired?

    I can see where the author of the report makes her point. After all, data can be used in many ways to say many different things. But Christmas and Channukah come in December, not July. For that reason alone, holiday sales will be slanted toward the holiday season and not evenly year-round. De-emphasizing the holiday season might work in some corners of the world. I do not see it happening here. I wonder what marketers and advertisers think of this?
  • Posted on: 10/17/2017

    Should Kroger sell its c-stores?

    The c-store business is only a small part of the Kroger portfolio. If they are spending more than 4 percent of the invested time and only getting a 4 percent return; then it might be time to put this business on the market. Kroger does not have the c-store management expertise at the highest level to compete with those whose total business is c-stores. They should concentrate on what they know and manage best.
  • Posted on: 10/16/2017

    A mall carves out pop-up space for online brands

    Excellent idea and a potential marketing success in the making. Let's take it a step further and allow mall retailers to rent the space for a specified time to promote whatever they choose. Like as a preview of what they have that is in the store. I think this concept has a tremendous upside to it.
  • Posted on: 10/16/2017

    Should Coach Inc. have changed its name?

    When I first read about the name change I was confused as to what it meant in relation to the Coach brand. It is now a week later and I am still not clear. Hopefully the women who shop these brands will know and continue to purchase from them. I for one don't get the purpose from a sales and marketing point of view.
  • Posted on: 10/06/2017

    Costco ups its delivery game for online orders

    Costco has little choice but to join the home delivery race. On my many visits to Costco (I might add it is one of my favorite places to shop) I see carts filled with larger and multiple cases of the same items. Many seem destined for smaller restaurants or food trucks. In some smaller order cases I can see where delivery could be a plus. But whatever happened to seeing the items before purchasing them; especially when it comes to meats, seafood or perishables?
  • Posted on: 10/05/2017

    Have retailers killed off Black Friday?

    I agree with your comments. Especially the one about closing on Thanksgiving to allow employees to share the holiday with their family.
  • Posted on: 10/03/2017

    Walmart deal shows it’s serious about same-day delivery

    I give Walmart credit for the continual exploration of ways to be more competitive with Amazon. Parcel can be a good acquisition. But it might be a test or experiment to see if faster home delivery is a viable option that consumers are willing to pay for. Home delivery will continue to grow. The question is at what expense and who will pay for that expense?
  • Posted on: 09/28/2017

    Macy’s counts on new rewards program

    I am unsure what a new "reinvented" rewards program is going to do for Macy's. My first thought when I read this was, "What for? Everything always seems to be on sale anyway." I know when I go to Macy's shopping with my wife (a rarity) she always has a pocket filled with coupons. None seem to be the right one for what she wants to buy. In those cases, the clerk will pull one from the register for her. So what will a "reinvented" program do that is not already being done?
  • Posted on: 09/27/2017

    Should shorter lines for the iPhone 8 concern Apple?

    Long lines are important to Apple because of the positive press it brings. But in the end, the only thing that matters are the number of dollars they receive along with positive responses.
  • Posted on: 09/27/2017

    Will customers let Walmart deliver in-fridge?

    The bigger question to me is am I willing to allow a stranger in my house when no one else is there? How willing will Walmart be to defend the potential lawsuits or even the many potential accusations of theft or damage? It has potential; but negative word of mouth can be a killer.
  • Posted on: 08/24/2017

    Will Amazon become a dominant force in grocery after acquiring Whole Foods?

    I have no idea how Amazon is going to do this. But I have no doubt they will. They always seem to find a way to make things happen that no one else thinks will work. Look at them now and one can't help but believe they will do anything they set their sights on accomplishing.
  • Posted on: 08/23/2017

    Do retailers need to buy the loyalty of consumers?

    Price, quality and service are the three big drivers in my opinion. With price being the main door opener in most cases. Once in the store service and quality will bring the customers back, but only as long as the prices are still competitive. It is not like it used to be when loyalty truly meant loyalty on both the part of the customer and the business.
  • Posted on: 08/21/2017

    Why are Target’s small stores much more productive than its big boxes?

    I do not see Target completely moving away from the big box concept. It is in their DNA. So unless there is a total management turnover it is not going to happen. But I do see a huge opportunity to get ahead of the competition by going more to the smaller box concept. It makes it easier to get in, get what you want and get out. It also allows Target to open in smaller and secondary markets. That could be huge.
  • Posted on: 08/21/2017

    Where did Applebee’s go wrong with Millennials?

    The first point is that Applebee's does not offer an overly healthy menu which is important to Millennials. Second, Applebee's menu and food was never that appetizing or appealing to many people; probably including the Millennials' parents. That is probably why they never or seldom went there. This age group thrives more on originality. That is hard to find in typical chain restaurants. I am looking forward to seeing if there is going to be a new wave of strong local establishments, similar to what we used to have 20 to 30 years ago.
  • Posted on: 08/04/2017

    Will Amazon’s new return policy help or hurt its marketplace sellers?

    I would think the third party retailer would know the rules of the game when they decide to play. Not that I think Amazon is right; but they are customer centric.

Contact Ed

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.