Doug Fleener

President and Managing Partner, Sixth Star Consulting

Doug Fleener is a veteran retailer with over 25 years of hands-on experience with world-class retailers, including Bose Corporation and The Sharper Image. Doug is now president and managing partner of Dynamic Experiences Group, a retail consulting firm dedicated to creating unique retail experiences that allow retailers to stand out from the competition, resulting in higher sales and profits.

In his ten years at Bose, Doug grew the Retail Direct Group from four to 100 stores and was instrumental in developing Bose’s unique and engaging retail methods including the interactive Bose Music Theater.

Doug is a consultant, keynote speaker and author. As a consultant, Doug works with retailers of all sizes throughout the country. As a keynote speaker, Doug turns any meeting into an Experience. His audience interactive speaking programs are designed to teach retailers, small and large, how to deliver the kinds of extraordinary shopping experiences that differentiate retailers from their competition. Doug is the author of the book, The Profitable Retailer: 56 Surprisingly Simple and Effective Lessons to Boost Your Sales and Profits. He also publishes two monthly newsletters, The Retail Experience and The Profitable Retailer.

Doug lives in Lexington, Massachusetts with his wife and two young daughters, where in his free time he barbecues while listening to Jimmy Buffet music.

  • Posted on: 05/27/2016

    Tips for more productive staff meetings

    Thanks everyone for your insight. One point about roleplay/practice. There was no assumption that a member of management is always doing it. As a matter of fact we encourage clients to assign and rotate responsibility. We have found involving the team not only gets the employees much more engaged, but we've also identified new managers and training team members.
  • Posted on: 05/17/2016

    Walmart tests matching Prime delivery speed

    I think Amazon will see this a threat regardless of how well they pull it off. We also know it takes a while to turn that big Walmart ship around, but I do think they'll eventually get there. Which begs a different question. Will Amazon still be "there" when Walmart gets there? I don't think so.

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