Doug Fleener

President and Managing Partner, Sixth Star Consulting

Doug Fleener is a veteran retailer with over 25 years of hands-on experience with world-class retailers, including Bose Corporation and The Sharper Image. Doug is now president and managing partner of Dynamic Experiences Group, a retail consulting firm dedicated to creating unique retail experiences that allow retailers to stand out from the competition, resulting in higher sales and profits.

In his ten years at Bose, Doug grew the Retail Direct Group from four to 100 stores and was instrumental in developing Bose’s unique and engaging retail methods including the interactive Bose Music Theater.

Doug is a consultant, keynote speaker and author. As a consultant, Doug works with retailers of all sizes throughout the country. As a keynote speaker, Doug turns any meeting into an Experience. His audience interactive speaking programs are designed to teach retailers, small and large, how to deliver the kinds of extraordinary shopping experiences that differentiate retailers from their competition. Doug is the author of the book, The Profitable Retailer: 56 Surprisingly Simple and Effective Lessons to Boost Your Sales and Profits. He also publishes two monthly newsletters, The Retail Experience and The Profitable Retailer.

Doug lives in Lexington, Massachusetts with his wife and two young daughters, where in his free time he barbecues while listening to Jimmy Buffet music.

  • Posted on: 10/06/2016

    Will retailers find gold or coal in their holiday stockings?

    I think the most interesting forecast so far has come from Deloitte. They predicted a 3.6 percent to 4 percent increase. It was where they believed the pressure and winners will come from that stood out.From the forecast: "'Retail competition will not only come from the big box down the street or major e-commerce players,' Sides noted. 'It is also likely to come from the small and midsized retailers that focus on niche products and experiences.'"I absolutely believe that's the case. Shoppers shop both logically and emotionally during the holidays. The retailers that can connect emotionally with the holiday consumers will be in a better position to compete with the online convenience and the low doorbuster (or more appropriately termed, margin-buster) pricing of the big boxes.
  • Posted on: 09/29/2016

    Will opening hotels help West Elm sell more furniture?

    I think it is a really smart way to diversify. As Brett says in the article, West Elm only can expand their retail footprint so far, and this approach allows them to evolve as a lifestyle brand. I like it.
  • Posted on: 09/28/2016

    Could heat mapping be an equalizer for brick & mortar?

    Technology is a good thing. Too much technology is not a good thing. I feel this almost falls somewhere in the middle. I'm with some of the other comments ... it seems that most managers/executives already know their hot and cold spots. I do think you could learn some interesting trends on the impact of different products and brands.
  • Posted on: 05/27/2016

    Tips for more productive staff meetings

    Thanks everyone for your insight. One point about roleplay/practice. There was no assumption that a member of management is always doing it. As a matter of fact we encourage clients to assign and rotate responsibility. We have found involving the team not only gets the employees much more engaged, but we've also identified new managers and training team members.
  • Posted on: 05/17/2016

    Walmart tests matching Prime delivery speed

    I think Amazon will see this a threat regardless of how well they pull it off. We also know it takes a while to turn that big Walmart ship around, but I do think they'll eventually get there. Which begs a different question. Will Amazon still be "there" when Walmart gets there? I don't think so.

Contact Doug