PROFILE

David Naumann

Vice President of Marketing
David has more than 20 years of experience marketing to retail and hospitality companies. His broad marketing experience is focused on designing and executing successful strategic marketing plans, demand generation, public relations and branding through customer-centric messaging. He has significant experience marketing retail technology and services with an emphasis on POS systems.
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  • Posted on: 03/02/2017

    Did Wall Street miss on Best Buy’s Q4 results?

    I think there are a lot of reasons to be bullish on Best Buy, beyond their latest quarterly results. As the leader in consumer electronics, they are in the epicenter of IoT and they are focused on leveraging their broad footprint of stores and their technical expertise to be a trusted advisor for consumers.Last summer they piloted their InHome Advisor services to help consumers set up a home-theater system; improve Wi-Fi speeds; whole-home music streaming; or connecting and controlling various household smart products through a mobile device.Similar to Amazon’s new in-home IoT Consult services, Best Buy recognizes the importance of getting integrated into consumers’ home technology environment as a trusted advisor. Best Buy seems to be laser focused with a clear customer strategy.
  • Posted on: 03/01/2017

    How omnichannel is offering wholesalers and retailers new partnering opportunities

    With elevated consumer expectations, expecting everything whenever and wherever they want it, there is an incredible opportunity for distribution partners. Unless you are a nationwide chain with stores in close proximity to most consumers, third-party distributors are primed to play an important role in omni-channel retailing.With inventory stored at third-party distribution warehouses across the country, even small retailers can offer click and collect or same-day home delivery services. It gives them a chance to compete with the big chains.
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