PROFILE

David Dorf

VP Product Management, Infor

David Dorf is VP of Product Strategy at Infor where he focuses on commerce (bricks and clicks). He’s passionate about the customer experience and how technology can benefit the retail industry.

Before joining infor, David worked for Oracle Retail, 360Commerce, Circuit City, AMF Bowling, and Schlumberger’s Retail & Banking division developing Point-of-Sale systems using various technologies.

David is on the Board of NRF-ARTS and has chaired workteams for SOA Blueprint, NEAR, Customer, Mobile Blueprint, and Social Blueprint. David holds degrees from Virginia Tech and Penn State.

Follow David on twitter at @dordav.

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  • Posted on: 05/24/2016

    Is the paper receipt dying?

    I don't see paper receipts going away, but there will be fewer. Email is a great alternative, but who wants to give an email address at the register? Emailed receipts work great when there's a loyalty program, but we need an alternative for non-loyalty. Perhaps we can use NFC to both pay and get a digital receipt.
  • Posted on: 05/05/2016

    Kohl’s is the first to link its loyalty and credit cards to Apple Pay

    Mobile phones, GPSes and PDAs were all good products on their own, but when combined into a single device they become "a must have." The same thing applies to payment, loyalty and coupons. When all three are combined in a convenient way, adoption will become widespread. Kohl's is taking a step in the right direction.

  • Posted on: 04/29/2016

    Amazon crushes it

    I don't think any single area is responsible for their success. It's really the breadth of offerings that sets them apart. They started with retail but had expanded to many other corners, each somewhat related. This diversification makes them stronger than ever. It just took the discipline to weather short-term loses while making the right investments. Now it's paying off.

  • Posted on: 03/18/2016

    What’s the holdup with EMV cards?

    Yes, the U.S. has the least secure credit card system, and that's by design. The card companies aren't trying to create the most secure system; rather, they are balancing trade-offs between ease of use, security, risk and infrastructure costs. However, choosing to accept signatures instead of PINs is just plain silly.

    I've observed retailers trying their best to meet EMV implementation deadlines, but there are many companies involved and not everyone was "rowing in the same direction." Any huge system updated like this will have bumps along the way. The result is an improvement, but don't be fooled into thinking fraud has been stopped.

  • Posted on: 03/10/2016

    Amazon takes the lead in smart home devices

    I use Alexa to control my Nest thermostat via voice, thanks to their open APIs. The new variants of Echo should appeal to an even wider audience, so I definitely think the momentum is with Amazon. They need to continue to make sure other IoT components are compatible.

  • Posted on: 03/04/2016

    Amazon takes the next step in CPG auto-replenishment

    This is definitely the wave of the future, and Amazon is on its way to locking out all other retailers. Eventually we need a standard "IoT replenishment message" that allows consumers to configure their preferred retailer and brand. But until then, Amazon will continue to own this space.

  • Posted on: 02/02/2016

    Will the third time be a charm or last strike for Circuit City?

    Why would you want to enter a market and compete with Amazon, Walmart and Best Buy? Again. As a former Circuit City employee I'd love to see the brand revived, but I'm certainly not holding my breath.

  • Posted on: 01/25/2016

    Is virtual reality ready for retail?

    You can get cheap VR goggles that hold your smartphone for under $20, then there are several apps available on the app stores. Certainly cool to watch a music video, ride a rollercoaster, and see a VR movie but we're still not mainstream.

    For retailers, I think there's great potential for store layout — being able to walk a virtual store and set up shelves, endcaps, marketing, etc.

  • Posted on: 01/14/2016

    Should all online orders be fulfilled by stores?

    In almost all cases it makes sense to have the in-store fulfillment option, but I'm not quite ready to dump DCs altogether. For most retailers, the combination of fulfillment options works well. I've even seen retailers reduce the number of DCs when they add ship-from-store, but this is the first time I've seen the DCs close altogether.

  • Posted on: 12/16/2015

    Does the Internet of Things need a showroom experience?

    I agree with Cathy's comments, but someone has to go first. I do think IoT has huge potential in many areas. I recently configured my Echo to control my Nest thermostat — "Alexa trigger nest 68." (Because reaching for my iPhone is just too much trouble.)

  • Posted on: 12/10/2015

    Walmart jumps into mobile payment fray with Walmart Pay

    Walmart is big enough to have its own mobile payment app, and it's important they offer something that all their customers can use, not just those with iPhones. Avoiding the additional fees is great, and this opens some nice marketing opportunities too. But I do think this is another nail in the MCX coffin.

  • Posted on: 11/16/2015

    Should robots take over tracking store inventory?

    Yes, this is a great application of robot technology. We're already using robot vacuums at home, so seeing robots in stores is no big deal. More to come for sure!

  • Posted on: 10/29/2015

    Chase Pay gets boost from retailers in mobile payment race

    For whatever reason, QRcodes just haven't taken off in the U.S. so Chase Pay will have a tough time from the start. Yes it works on more devices, so that's a definite plus. But I think the additional steps to launch the app make it harder to use than rivals like Apple Pay. To get consumers to use it, Chase will need to invest heavily in marketing.

  • Posted on: 09/25/2015

    Big Data is all that, except when it isn’t

    I know of may retailers using so-called Big Data to improve store clustering, customer segmentation, assortments, allocation, promo/price optimization, etc. Where things get tricky is applying it down to the individual customer level, and although great strides have been made, it's still immature.

    I often get targeted for things I've purchased as one-off gifts, or items I've already purchased. The data set for an individual interacting at a specific retailer is actually quite small and therefore it difficult to derive meaningful intent.

    We can already collect lots of general social data, so now we need to add purchase and behavior data from across all retailers. Then we'll have enough data to form an accurate picture of individual customers. Maybe the next generation of payment solutions will help.

  • Posted on: 09/22/2015

    Former peanut company CEO gets virtual life sentence in salmonella case

    Yes, the sentence was appropriate given the facts uncovered. CEOs are responsible for their companies' actions, and ignorance is never a valid excuse. I'm tired of hearing companies settle these cases with no persons being held accountable. When people know they'll be held accountable, they'll make better decisions.

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