Dave Wendland

Vice President, Hamacher Resource Group

Bringing more than 25 years marketing and business development experience to the organization, Dave is responsible for strategic, partner development, and trade relations activities for the organization. In addition he works closely with the company’s marketing, business development, and national account teams to strengthen client relationships and enhance product value. Dave is also the primary architect and leader of the company’s Collaborative Strategy Sessions conducted on behalf of clients looking to extend their market reach, discover new opportunities, or plan future products.

Recognized for his retail expertise, Dave’s insights and forward-thinking make him a sought-after speaker and author. Delivering more than 20 presentations each year and authoring more than 50 articles and blogs, his passion for helping organizations realize their potential is evident.

Dave joined Hamacher in 1992 after having operated a California-based marketing firm. Dave graduated from the University of Wisconsin – Whitewater with a Communications and Marketing degree.

Other Links from Dave Wendland:

Behind the Shelf (blog)

  • Posted on: 12/13/2017

    The next logical step for category management

    Appreciate your comment, Dave. This should spell opportunity for retailers willing to reshape their thinking.
  • Posted on: 12/13/2017

    The next logical step for category management

    Thank you, Brandon.
  • Posted on: 12/13/2017

    The next logical step for category management

    Excellent comments, Chris. You nailed the "new normal" that will separate winners from losers.
  • Posted on: 12/13/2017

    The next logical step for category management

    I've certainly said it in the past (predictively) and have spoken and written about it more recently -- shoppers do not think in categories.Retailers must break the traditional mold of departmentalizing products and start thinking like consumers. Shoppers want solutions to needs. They long for convenience. They want limited, meaningful choices.This gives definite advantage to online platforms ... but don't rule out forward-thinking brick-and-mortar operators. The best of new age category management is yet to come.
  • Posted on: 12/06/2017

    Dollar General is betting on the continuing decline of the middle class

    Excellent comment, Jane. Keeping in mind that DG focuses on the bottom of the pyramid, they have constructed a value proposition that appeals across a multitude of shopper types. I call this good business.
  • Posted on: 12/06/2017

    Dollar General is betting on the continuing decline of the middle class

    Todd Vasos' strategy is just plain smart. The key for any retail operation is to create a value proposition that resonates with the customer based served. Make no mistake, Dollar General has figured that out and is on a mission to build its base. Although targeting the so-called "underclass" may be the focus, Dollar General attracts all types of shoppers who favor convenience, limited selection and value-for-money. With much of traditional retail under duress, I expect Dollar General to continue its growth by delivering on its promise: "Save time. Save money. Every day!"
  • Posted on: 12/05/2017

    Subscription services are moving beyond just being surprise boxes

    Just as establishment brick-and-mortar retailers have moved beyond the box, so too must subscription-based box services. If the only differentiating factor becomes price, then the model will become victim of commoditization and consumers will suffer from boredom. On the other hand, if the box services engage shoppers and deliver a one-of-a-kind experience with each shipment, the model will soar.I personally don't believe it is an either/or. The winning recipe will include a solid portion of data management and personalization combined with a true sense of community. As American Express coined, "Membership MUST have its privileges."
  • Posted on: 11/17/2017

    Indie retailers can survive – even thrive – during the holidays

    Indies can indeed survive the holidays with creativity, commitment and customer care. I'm definitely a fan of showrooming and turning that approach into an opportunity rather than an obstacle. "Personal shopping" may be another way to help separate independent operators from their less-connected rivals. Finally, consider offering curation services with other independents in the community to cross-sell, cross-promote and build a better holiday shopping basket. Amazon is not the only one who should be making recommendations, indies can do this too based on personal knowledge rather than algorithms.
  • Posted on: 11/01/2017

    Would store associates benefit from acting lessons?

    YES! And improvisational skills training and exercises. Creating good dialogue, thinking on one's feet and remaining "in character" are essential to top-notch customer service. Bravo to John Lewis and other retailers that recognize the importance of the front-line staff.
  • Posted on: 10/31/2017

    Is inventory or staffing the biggest omnichannel challenge for stores?

    Staffing is key. Retailers must redefine the role of staff and train them appropriately to manage the new demands on their operation. However, this must go hand-in-hand with refinement within supply chain areas such as inventory management, fulfillment, logistics, and technology.
  • Posted on: 10/31/2017

    Corona owner is getting into the legal pot business

    It is highly probable that this category will emerge on the national stage. Successful companies looking to get into the cannabis space must ensure a secure supply chain, prepare to embrace sure-to-be-established product labeling guidelines and establish an educational initiative that informs consumers.If other consumer brands are not already investigating and/or investing in this space, it is going to happen soon and in a very big way.
  • Posted on: 10/04/2017

    Can retailers be healthcare disruptors?

    What we once thought about the delivery of and access to healthcare in America is thankfully in our rear view mirrors. For years it has been purported that "consumers were in charge of their own health." Finally, thanks to retail clinics, wearables, a glut of information, a reshaped ecosystem and better self-care choices, this has become reality.Retailers wishing to gain traction must recognize all aspects of health, wellness and prevention sought by consumers and provide holistically-integrated solutions. Furthermore, because every individual's health journey is unique, their point of entry into seeking healthcare must be seamless and accessible.
  • Posted on: 09/07/2017

    Do independent retailers need a marketing plan?

    Yes. But it cannot sit on a shelf and the owner be proud that they checked that box off. Independent retailers must activate the plan and allow it to guide their business. Fail to plan (and implement) and plan to fail.
  • Posted on: 09/07/2017

    Is Kohl’s giving away the store to Amazon?

    You summarized the rationale well, Mohamed. The risks are relatively low for Kohl's and IF it actually drives "new" traffic into the stores and IF it generates incremental sales and revenues, then the test will prove successful. I'm concerned about the multiple transactions and associated shopper inconvenience, but remember, this is only a test.
  • Posted on: 08/29/2017

    Retail Mash-Up: What if IKEA and Kohl’s birthed a new concept?

    Creative, out-of-the-box thinking takes many forms. Before being overly critical of a potential mash-up between these two seemingly different retailers, I recommend stepping back and asking, "Is the customer similar?" and "Do the two retailers offer something unique to shoppers without significant overlap?" I would venture to say that both align pretty well in terms of their ideal shopper and that their product lines don't overlap.If we assume the above factors to be true, then we next must look at what does a "mash-up" look like? I don't think it's a blend of both store models but rather some cross-pollination one category at a time.Personally, I think this has some potential. And I would not be too quick to dismiss it. Both retailers are fighting the same war -- there may be safety in numbers.

Contact Dave

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.