PROFILE

Dave Wendland

Vice President, Hamacher Resource Group

Bringing more than 25 years marketing and business development experience to the organization, Dave is responsible for strategic, partner development, and trade relations activities for the organization. In addition he works closely with the company’s marketing, business development, and national account teams to strengthen client relationships and enhance product value. Dave is also the primary architect and leader of the company’s Collaborative Strategy Sessions conducted on behalf of clients looking to extend their market reach, discover new opportunities, or plan future products.

Recognized for his retail expertise, Dave’s insights and forward-thinking make him a sought-after speaker and author. Delivering more than 20 presentations each year and authoring more than 50 articles and blogs, his passion for helping organizations realize their potential is evident.

Dave joined Hamacher in 1992 after having operated a California-based marketing firm. Dave graduated from the University of Wisconsin – Whitewater with a Communications and Marketing degree.

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Behind the Shelf (blog)

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  • Posted on: 03/09/2017

    Can RadioShack come back from bankruptcy — again?

    It's all about relevance. Shoppers no longer relate to the store format. The retailer name no longer resonates with consumers. And despite attempts to streamline stores and improve the sites themselves, in my opinion keeping current formats on life support is not sustainable.
  • Posted on: 03/06/2017

    Should grocers open slow checkout lanes for seniors?

    I'm not sure how many ways to say it, but I believe this is a REALLY bad idea. I suggest changing the experience and satisfying shoppers rather than "slowing" checkouts through age discrimination.
  • Posted on: 02/03/2017

    Is Macy’s about to be sold?

    The value of Macy's has certainly come under pressure -- as with many established retail operations. Not sure a viable suitor will emerge that could effectively preserve the heritage of this department store or fully-recognize the value of its real estate. My advice is stay the course, refine operations, improve the experience (in-store and online), and begin to attract new shoppers. I have confidence in the legacy of Macy's and the iconic value of the brand.
  • Posted on: 01/17/2017

    Sir Richard Branson at NRF: Are retailers looking outside the box?

    Very inspirational. And any retailer (especially traditional brick-and-mortar formats) is advised to ignite their entrepreneurial drive or risk being driven over by competition. My recent article in Drug Store News, "Newfangled Collaboration," shares a couple of ideas to inspire retailers to think outside their four walls.
  • Posted on: 01/16/2017

    Will blending online/offline roles improve the Walmart customer experience?

    There should be no separation between online/offline "experiences." And very timely — this is the topic of my upcoming presentation at ECRM's Cough/Cold event in February: Building Brand Representation Across Multiple Platforms.
  • Posted on: 01/13/2017

    Penney CEO says stores critical to omnichannel push

    Closing stores may not be the answer since the real estate may be a very valuable asset. It's what is done with that real estate that proves relevance. Enhance the experience, improve the assortment, make it easier for shoppers, and build from the foundation. I agree with Mr. Ellison that brick-and-mortar is a vital part of an effective omnichannel strategy.
  • Posted on: 01/12/2017

    What do Millennials want in store design?

    My answer may be different then others to this question. I believe Millennials (and today's shoppers in general) DO NOT want what tired, lackluster retail experiences and product presentations that seem to be offered. Sure, the ideas in this article are relevant ... and should be incorporated into any retail operation. However, brick-and-mortar retail of tomorrow better offer more!
  • Posted on: 01/12/2017

    Will 2017 be the year retailers start making their stores relevant again?

    During 2016 I found myself referring to tired retail formats as "establishment operations." And although some are beginning to transform the shopper experience and their environments to meet demands of the new market, there are many that are stymied and face a serious decline in relevance.It is my belief that incremental or iterative change will not boost a traditional retailer's market position. Instead, transformative and breakthrough innovation is necessary. Some retailers are searching for the one silver bullet that will bolster their operation. Simply put, it doesn't exist. An outside-in perspective needs to be brought to these tired operations (many cannot see the necessary changes while viewing the operation inside-out) and a willingness to embrace the required changes is mandatory. Investments will be hefty ... but the alternative is most likely unsustainable.
  • Posted on: 01/06/2017

    RetailWire’s top five discussions of 2016 – What will top the list in 2017?

    Congratulations to RetailWire for advancing conversations around some of the most exciting and transformative topics of 2016 (and I agree with the list included in George's summation). I have no doubt that potential discussion questions during 2017 will be equally robust.Here are a few that I believe will create a flurry of activity throughout the year: 1.) President Trump and his cabinet's effect on retail, healthcare and taxes; 2.) retail consolidation, closures and globalization; 3.) consumerism -- especially as it relates to path to purchase, health and wellness and social media; 4.) augmented reality, self-driving cars, drones and gamification; and 5.) Amazon (this topic alone will generate countless topics).
  • Posted on: 01/05/2017

    Are convenience stores in for a big year in 2017?

    The momentum within the c-store market segment will undoubtedly continue to accelerate throughout 2017. Not only have consumers recognized and gravitated toward their convenience and expanded breadth of product offerings, but also the attention given to the overall customer experience has positively reshaped the segment. Dollars once spent in the grocery segment are now being driven to c-stores and prepared foods previously held captive by fast food chains have migrated to expanded selections and more reliable choices within the c-store channel. I'm bullish about their continued growth and I envision a big year in 2017 and beyond.
  • Posted on: 12/29/2016

    Which spot gets your vote as the best international Christmas commercial of 2016?

    Evaluating the four ads was indeed difficult. Each expressed a sincere warmth and a very compelling story. And none had an overly "in your face" sales message which I found especially genuine at this time of year.I would rank the four in the following order: 1.) Allegro; 2.) John Lewis; 3.) Marks & Spencer; and 4.) Waitrose. However, I applaud the efforts of each and feel they are all outstanding examples.Allegro wins for me because of the interest it held for me throughout the unfolding story and the heartwarming conclusion. And in its subtle storytelling manner, it will generate the most positive sales outcomes and highest awareness marks.
  • Posted on: 12/16/2016

    A marketplace for pop-ups wants to disrupt the retail real estate business

    Pop-ups are revolutionizing retail ... and I believe they are here to stay (consumers are responding well!). My hope is that retail's price per square foot does not squelch the growth of this format. I'd much prefer seeing short-term occupied space than vacant storefronts. Wouldn't you?
  • Posted on: 12/16/2016

    Is Restoration Hardware’s membership program flawed?

    Before every retailer abandons their membership program, let's look at what may be making Restoration Hardware's a challenge: 1) Infrequent purchases - why become a member for something not needed on an ongoing basis? 2) Client base - is the "ideal" customer really one who will value membership and see return on that investment? 3) Differentiation - unless the membership delivers more value and preference to the members, what's the draw?Perhaps before RH throws this baby out with the bathwater, they need to ask those that have become members what's missing, if anything, as well as review the per customer profitability — even if top line sales are down there may be reason to protect loyalty and increase profit per patron.
  • Posted on: 12/13/2016

    The RetailWire Christmas Commercial Challenge: Macy’s vs. Target

    Honestly, neither of these ads hit the mark for me. Sure, the Macy's ad is a thoughtful idea and the #SantaProject is an interesting theme, but it does little to build brand awareness, generate increased loyalty or leave a lasting brand impression. From a pure feel-good standpoint, Macy's wins.Now for the Target ad. The theatrics of this elongated advertisement clearly distract from their intended message. Although I'm a John Legend fan and do want for people to "rediscover" Christmas, I'm afraid this spot leaves me scratching my head rather than applauding Target.
  • Posted on: 12/06/2016

    The RetailWire Christmas Commercial Challenge: Meijer vs. TJX Companies

    Meijer will touch viewers in very profound ways and I "believe" that they will respond in kind by favoring them during the holidays.

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