PROFILE

Dan Raftery

President, Raftery Resource Network Inc.

Dan has been a management and research consultant since 1986. He started his first consulting firm, Prime Consulting Group, in 1996 and turned it over to his partner in 2003 when he launched Raftery Resource Network.

R2N is a diverse team of independent professionals from consumer goods production and distribution industries, who solve business problems for clients in any segment of the supply chain. R2N functions as change agent for innovative solutions tailored to the individual client .

Dan has authored over three-dozen reports on a variety of leading-edge subjects for food, drug and housewares industry associations. For individual companies, he and his network team deliver custom assignments for manufacturers, wholesalers, retailers and service providers to the consumer goods industry. Dan is a regular columnist and featured writer for Advantage magazine.

Dan’s history in the food industry began in the mid-sixties in supermarket retailing. In 1985, Dan moved to Willard Bishop Consulting, Ltd., where he contributed to industry initiatives such as Efficient Consumer Response, Category Management, and Frequency Marketing. At Prime, Dan consulted to several key industry committees including those on invoice accuracy, pallet costs, and unsaleables. He has been the principal consultant on several industry reports in these areas and others, such as the NACDS/American Greetings Research Council and the FMI/GMA Case Pack Optimization Work Group. Dan regularly contributes to industry conferences and facilitates executive share groups and cross-functional action teams inside client organizations.

Dan can be reached by phone at 847-838-1177 or by email at [email protected]

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  • Posted on: 01/19/2017

    Will Walmart’s Scan & Go catch on this time around?

    A lot of good discussion here about what it will take for Scan & Go to succeed this time around, but little comment on shopper demographics. I'm not sure the same demographics apply to Amazon Go, Sam's Club and Walmart shoppers. Since this is leading-edge technology and Walmart is a mass retailer, it seems that scale might be an issue here. On the other side of the question, what would probably kill it again would be higher shrink in test stores.
  • Posted on: 01/12/2017

    How will Walgreens benefit from its FedEx drop-off/pickup deal?

    Seems like another solid step forward in their march to be the neighborhood store. Could a similar arrangement with UPS be next?
  • Posted on: 01/11/2017

    Are reports on the death of newspapers greatly exaggerated?

    The data contain a spark of good news for marketers who recognize that mass marketing has diffused, but still exists. They are the ones quietly adding bench strength with individual focus and expertise in the various communication channels available right now. Often without the comfort of a measurable ROI.
  • Posted on: 01/10/2017

    Amazon, Hy-Vee and Safeway among retailers in USDA online food stamp test

    As the grocery industry continues to discover digital commerce, it just makes a whole lot of sense to make a payment option available to 60 million U.S. consumers, totaling $80 billion in 2015. Excluding the delivery charge should not be part of this discussion, just like covering the cost of gasoline is not. I expect to see online "food stamp" usage become even more important as Boomers age at home and forget where the grocery store is located.
  • Posted on: 01/09/2017

    What do Millennials want in store design?

    I'm with Chris Peterson on this one. Age is not a factor for these attributes. And I'm with several other contributors in cautioning against stereotyping this or any cohort for physical retail. The first step is to know your customers. The second is to learn what they want. Your customers first, then your competitors' customers.
  • Posted on: 12/16/2016

    A marketplace for pop-ups wants to disrupt the retail real estate business

    The basic economics of supply and demand should move the pricing, which it sounds like is already in motion. The early opportunity to capitalize on dark store locations is likely to diminish as Storefront and others grow their businesses.The concept is a great fit for special marketing events, similar to what works well at large gatherings of all types, from marathons to summer festivals to NASCAR races. The trick for pop-up stores is being in a location that can draw.
  • Posted on: 12/13/2016

    Are retail surveys hopelessly flawed?

    I learned how to conduct surveys from one of the masters, Bill Bishop, when he pulled me out of a supermarket in 1985. Back then we had very primitive techniques compared to what is readily available today. But we also had rigor and scientific rules, such as proving a question before using it, to name just one.Over the years, surveys have proliferated as technology has made survey vehicles easier to use and expanded their availability. Now, anyone with a smartphone can develop and publish a list of questions. Combine that with the typical retailer trait of taking anything possible in-house and you have today's environment -- ubiquitous unscientific attempts to get inside the mind of the consumer. Retailers would be better off just using the resource they have at their disposal everyday -- store traffic.
  • Posted on: 12/12/2016

    Is in-store videoconferencing omnichannel’s logical next step?

    These discussion questions are not about the referenced research. It's a huge leap from people using instructional or informational videos online to people being even remotely interested in videoconferencing with a store associate from the comfort of their home. The usage numbers are so high because these little product documentaries have been around for years and have become as important as the shipping container for many categories. Manufacturers have this covered.
  • Posted on: 11/18/2016

    Will hundreds of small stores produce big results for Target?

    I agree with all the positive comments about why this should work for Target -- brand awareness among urbanites and students, localized variety and a smaller footprint. What would put this home run out of the park would be to add a digital commerce component.
  • Posted on: 11/17/2016

    Are retailers carrying enough inventory for Christmas?

    Although the fourth quarter may be the toughest one to forecast, tools are better than ever. Add in the uphill re-balancing of supply chain inventory that has been going on for the last few years and it is easy to see why most retailers are enjoying increasingly rapid turns.Shoppers are never happy when they miss out on that special gift, advertised or not. Retailers have a new solution for this, but it is also the new competition to in-store sales. Direct to consumer fulfillment can be initiated from anywhere.Out-of-stock in the store? Ship it in two days. But don't let the shopper place the order somewhere else. Make it easier to do it through your digital commerce. And don't sell that last one. Keep it in the store for the tactile sell.
  • Posted on: 11/16/2016

    Gamification reaches the next level

    Since this is an early stage, those interested in gamification would be wise to look for learnings from other similar engagement activities. I'm pretty sure the initial appeal/curiosity factor is a given at this point, especially if Millennials are the target audience.So I would focus on what might turn them off, as might be found in the experiences of social media giant Facebook, for example. If the target audience includes an older demographic then the important learnings might revolve around getting them interested.
  • Posted on: 11/15/2016

    How will the ‘sentient enterprise’ spark shifts in company culture?

    Retail is operations-driven, which relies heavily on data, but in a supporting role. Don't get me wrong, I'm all for connecting the dots inside an organization so each function can see the result of their actions and decisions on the enterprise -- especially on their attempts to sell as much stuff as possible, to as many people as possible, as often as possible (the reason retailers exist). Oh and at a profit.
  • Posted on: 09/23/2016

    Are smartphones changing how Americans shop from home?

    As they have become smarter and a little bigger, smartphones have become the device of choice for the technologically-unchallenged. Smartphones are replacing more than tablets and PCs. To name a few, they are replacing wrist watches, calculators, land-line phones, game consoles, TVs and social interaction. What we are seeing is close to addictive behavior. How can they not replace everything when they are habitually held in your face day and night? So, from a pragmatic view, anyone wanting to participate in digital commerce better look good and function correctly on smartphones.
  • Posted on: 09/21/2016

    Is consumer demand really that unpredictable?

    Certainly the options available from the omnichannel environment make it more difficult to predict demand at any one point of retail. That's why suppliers are drawn to Big Data. However for established products, retailers should be close enough 90 to 95 percent of the time. That means new products (which could arguably be most SKUs in the fashion world) are the wildcards. Some manufacturers use staged release or even crowdfunding feedback to help predict broader demand. And they still get it wrong sometimes. But if you're wrong on the short side you can react, and so what? If you are wrong on the long side, well that's a problem.
  • Posted on: 09/20/2016

    Zappos and Meijer among retailers touting their corporate values

    These are two unique and forward-thinking retailers. Both approaches have a common element. They each produce a physical presence. In a society increasingly drawn to the virtual world, these seem like investments that should have some long-term return, especially the Meijer museum. The big differences are the multi-market exposure and local involvement of the Zappos murals program. Hopefully graffiti "artists" will not feel left out and will refrain from adding their contribution.

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