PROFILE

Dan Frechtling

SVP Product and Marketing, CMO, G2 Web Services

Dan oversees product and marketing for G2 Web Services, a payments technology and service provider operating in the Americas, Europe, Middle East, and Asia.

Previously, Dan ran global product management for hibu, a leading provider of digital services connecting local consumers and merchants in the US, UK, Spain and Latin America. Prior to that, he was Vice President Marketing and Vice President Client Solutions for DS-IQ, where he re-launched digital couponing products for SUPERVALU and developed and executed marketing strategies for digital media at Walmart.

Earlier, he was general manager of DVD games and youth electronics as Director of Worldwide Marketing for Mattel. At Stamps.com he helped launch the first server-based web postage technology.  At McKinsey & Company he led engagements for consumer and technology clients.

Dan earned his MBA with distinction from Harvard Business School and his BS in Journalism/Economics from Northwestern University. He speaks Mandarin Chinese.

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  • Posted on: 01/15/2018

    QR codes are back and ready to hit it big

    QR codes are a technology better suited for in-store shopping than marketing.In China, Bingobox customers scan products’ QR codes and check out via mobile wallet. In the US, Walmart Pay users scan a QR code at the register to pay. In the US, Target customers coupon barcodes to save money at checkout.The difference in these cases is the digital-savvy shopper is already likely to use the retailer’s app when shopping in-store. This nullifies the extra inconvenience described above in most marketing use cases.History shows if it’s a clunky movie-poster-to-app-to-webpage novelty, consumers won’t adopt QR codes. But if they save time or money conveniently at checkout, trends show consumers adopting today’s QR code “sequel.”
  • Posted on: 12/27/2017

    How should Apple manage its throttling scandal?

    Some tech writers are excusing the issue by saying this is a lithium-ion chemistry issue, not an Apple issue. Nothing could be further from the truth. Before the launch of the iPhone in 2007, mobile phones and PDAs (personal digital assistants, as they were called at the time) typically allowed users to swap in new batteries similar to the way a remote control works.For design aesthetics or other reasons, Apple chose to seal the case completely. Now it takes a professional or a new phone to do what users used to be able to do themselves.Pre-2007 batteries were replaceable because they wear out. And they still wear out. Apple may have placed a bet that battery technology would advance fast enough or software would smooth out power use so that users wouldn’t notice. The secret is now out, and Apple needs to do the right thing and offer free replacement batteries in retail stores.
  • Posted on: 12/20/2017

    Are holiday gifts in the workplace an untapped retail opportunity?

    There is a lot of angst associated with buying gifts for colleagues, be they peers, bosses, or subordinates. It’s also inconvenient. But online retailers can provide an advantage for thoughtful professionals who end up rushing to crowded malls or simply buying from Amazon by default.Advantages include workplace-sensitive recommendations, popular items, and time savers like gift wrapping and tags pre-filled with the recipient’s name. The gift may not be an item at all but rather a donation to his social cause that may be eligible for company matching.Presents-for-coworkers can be better marketed as a unique shopping occasion distinct from traditional gift occasions. With these occasions, it’s the thought that counts, and stress-avoidance and convenience that wins.
  • Posted on: 12/06/2017

    What is increased mobile holiday traffic doing for sales?

    Online traffic is one thing. Mobile can drive store traffic as well. As the author suggests, Sephora prompts shoppers to visit stores with an app that enables virtual try-on.In more mainstream categories, Target, Walgreens and Kohl’s stand out. Target’s Cartwheel app is built specifically for in-store customers by showing consumers local deals and allowing stacking with other promotions. Walgreens’ mobile experience helps shoppers refill prescriptions easily. The app also provides in-store couponing. The Kohl’s app rewards 10 points for accessing the app in-store and tracks users’ Kohl’s cash.Pre-store, other retailers are increasingly invoking BOPIS on mobile. In-store, Bluetooth Low Energy solutions drive relevant offers.
  • Posted on: 11/20/2017

    How open are consumers to AI-driven shopping?

    While the Integer survey noted protecting personal information was the #1 preference for AI among shoppers, making things easier and lowering cost were #2 and #3. AI that keeps the user in control is most likely to be successful. This means:
    1. Involve user in decisions, especially unplanned purchases. Chatbots, preferred by millennials to human agents, help in travel, fashion and beauty.
    2. Help shoppers save money. Pricebots make shoppers feel smart, and they don't necessarily lower prices, according to the Economist magazine
    3. Don't be a black box. Allow users to add, edit, delete what info is collected about them
    As much as users say what they think about AI today, expect attitudes to change as retailers inevitably adopt more of it and shoppers realize it's opt-out rather than opt-in.
  • Posted on: 11/13/2017

    Are data sharing concerns still holding back true personalization?

    The research examined consumer attitudes today AND how they will be impacted by GDPR (General Data Protection Regulation). While not as well known in the U.S. and Australia, GDPR is a big change in the EU that gives control of personal data back to individuals and prevents export of personal data outside of the EU. It takes effect at the end of May 2018.Companies anywhere in the world will have new rules to follow if they process data from EU residents, including name, address, photos, email addresses, social posts or even IP addresses.GDPR will also cause consumers will be more sensitive to the data they share. Once GDPR comes into force, 53 percent say they would opt out selectively based on brands they trust and 24 percent say they would opt out of as many brands as possible. Retailers now have new impetus to become trusted brands, and to provide enough value back in return for shoppers providing their personal data.
  • Posted on: 11/04/2017

    Will this be the year REI regrets opting out of Black Friday?

    REI is co-op owned, which frees it from the pressures felt by traditional publicly-traded retailers. Trading that freedom into a holiday from brand-damaging in-store discounts and a paid day outside for store employees is refreshing.But what does “process no online orders” really mean? Will it shut down the online store completely or continue to take orders but delay fulfilling them? Presumably it’s the latter, especially when launching an experiential search engine to draw online traffic, but the message is confusing.As a co-op retailer focused on a niche of outdoor enthusiast shoppers, REI takes a more progressive position on environmental issues, gender equality, and other issues beyond Black Friday. But it also deliberately avoids calls to action and other commercial messaging. Pushing an ethos more than merchandise is laudable, but one cant help but wonder what sales it is losing to more promotional competitors.
  • Posted on: 10/23/2017

    Will same-day pay help hourly workers and their employers?

    More liquidity for hourly workers through same-day pay can mean avoiding a bounced check or a late bill or credit card payment, both of which can be costly. Furthermore, a cash crunch can drive the underbanked to a worse alternative: payday loans or loan sharks.Payday loans, even when legal (and many violate federal laws), are problematic. Sometimes they are never actually paid back ... just rolled over again and again. Loan sharks deserve their reputation: the bottom feeders of last resort.I wonder if $1 per active user per month plus any float earned is enough to cover Instant Financial's portfolio losses (such as employees who leave either voluntarily or involuntarily before their next paycheck). The downside of low fees is that less creditworthy hourly workers may be excluded.PS. I too am curious about HY's Old Testament reference.
  • Posted on: 10/11/2017

    What does all the noise around Amazon’s ‘Seller Flex’ program mean?

    Seller Flex is a step toward Amazon vertically integrating into delivery. But small steps are easy. Similar to Amazon Fresh, this is much simpler to do in contained areas before expanding regionally, nationally and globally. The latter would take years, especially with Amazon's commitment to customer experience and low tolerance for error.But even if Amazon doesn't realize global ambitions in delivery, the potential for it to do so provides stronger negotiating leverage with UPS and FedEx. It then has the choice of passing on shipping savings to consumers, increasing Prime profit margins or reinvesting the savings into building out its own delivery system.
  • Posted on: 09/22/2017

    Hilton Honors members go shopping with points on Amazon

    The sentiment on this program is uniformly negative, and I agree. It's not a good deal for Hilton Honors members, who typically earn a value of 5 cents to 6 cents per point as compared to 2 cents in the Amazon trade. And there are better ways to earn rewards to use at Amazon.com, such as the Chase Amazon Prime card.Hilton has a value problem. Its points are less valuable than Marriott, Starwood, Wyndham, Hyatt, Accor and IHG, according to RealWorldMachine.com. Devaluing them further while adding more partners doesn't solve the problem. For all the Hilton Honors members, such as myself, I hope they find a better formula.
  • Posted on: 09/05/2017

    Will AI mimicry ruin online user-generated reviews?

    The security teams at UGC-reliant sites indeed need to address this problem. Algorithms can rank AI likelihood like SPAM likelihood and push questionable reviews down the list. The Chicago research already cited length, character distribution and typos as red flags.It takes AI to fight AI, but just like the fire-fighting analogy that's not enough. There are many ways to assess authenticity, such as requiring photos and rewarding video, frequent contributors and verified purchases with a higher ranking.This is the beginning. When AI becomes mature enough to spout RetailWire discussion comments, then I will be most impressed!
  • Posted on: 08/17/2017

    Should drones be used for data collection in addition to deliveries?

    This may be more of a B2B play than B2C.Aerial residential information can be used for lead generation for construction, remodeling, landscaping, and even insurance claims. Such geographic data is fragmented right now, so Amazon's ability to fill in the gaps and provide up to the minute information provides an advantage when paired with archives from existing aerial imagery companies.This industry already exists. Amazon is not necessarily creating a new invasive service. But as usual, Amazon can choose to complement it or disrupt it.
  • Posted on: 08/05/2017

    Will Amazon’s new return policy help or hurt its marketplace sellers?

    I agree with Kevin's point that the those who take advantage of the rules are outnumbered by those who follow the spirit of the rules.However, the "fraudulent few" do exist. We see them in brick and mortar returns, false complaints, credit card chargebacks, even frivolous lawsuits. They hold multiple accounts and can be spotted load balancing offensive activities.Amazon has the ability to identify those abusing the system and (1) warn them, and (2) share a watchlist with third party sellers of those who defraud Amazon or its sellers. That reduces the friction of buying, because honest marketplace shoppers aren't committing to irreversible decisions. It also can reduce friction out of selling by limiting sellers' long tail losses.
  • Posted on: 07/21/2017

    Will customers use an Amazon app to chat?

    Chatting with friends gets shoppers to spend more time on Amazon digital properties, but that's not the moneymaker. Showing brands high usage and engagement levels from shoppers opens up new services Amazon can offer sellers. Messenger, WeChat and WhatsApp have shown how to woo businesses. Amazon can attract brands large and small with capabilities like automated customer support.
  • Posted on: 07/10/2017

    Should Walmart restrict carriers from working with Amazon?

    Walmart put the trucking issue to bed with a denial and an admission that doing so would be illegal. They would lose badly in attempting such a scheme.The more interesting issue is AWS. Data sensitivity is a bonafide concern, and Walmart's move can encourage other retailers to follow suit with their technology vendors.I hope Microsoft Azure is listening, as they can grab business with value-added solutions for retailers, such as customer history machine learning for better service and recommendations, better kiosk and tablet support for associates, and less time maintaining servers than AWS requires.

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