Has the inflation pricing playbook changed?
CPG companies aren’t just raising prices defensively to offset against higher costs. Their strategies include working with retailers on more deliberate and sy...
Will big food brands turn to home-delivered meals to drive future growth?
Nestle’s purchase of Freshly, the U.S. leader in fully-cooked meal delivery, taps into the stay-at-home dynamics of the pandemic. But will the $950-million pu...
Can category management catch up to the omnichannel shift?
The Category Management Association recently announced “a new strategic direction” called Cat Man 2.0, which is focused on “the evolution of category mana...
Will Americans keep snacking at higher levels post-lockdown?
Americans snacked their way through COVID-19 lockdowns as idle time, boredom and family togetherness hit all-time highs. What do you see as the obvious and less...
DTC brand sales soar in a time of social distancing
By edict or by choice, Americans sheltering in place have sent e-commerce orders for CPG goods through the roof, and direct-to-consumer brands have been huge be...
Kimberly-Clark solves some mysteries around click-and-collecting
Kimberly-Clark noted that something was getting in the way of selling tampons and Kleenex to click-and-collect shoppers that wasn’t similarly inhibiting compa...
Are meal planning services a missed opportunity for brands and stores?
Digital storytelling and branded content are becoming increasingly important to major CPG companies as more American consumers are turning to mobile apps and on...
Nestlé connects in-store and online media
Nestlé partnered with Tesco to help launch the dunnhumby Media platform that promises to bring continual, consistent and contextual communications with shopper...
Will a different kind of ‘innovation hub’ open the future to food growth opportunities?
Mondelēz International has launched an “innovation hub” that aims to harness both internal and external resources to invent and reinvent products, brands a...
Frito-Lay scores by personalizing consumer experiences
Speaking at the IRI Growth Forum, Jennifer Saenz, chief marketing officer for Frito-Lay North America, said that expectations for interaction with brands are se...