PROFILE

Cristian Grossmann

CEO, Beekeeper
Cris is CEO and Co-Founder of Beekeeper, an award-winning digital workplace app that digitizes the non-desk workforce in 137+ countries by connecting operational systems and communication channels within one intuitive platform. Beekeeper helps companies increase performance and productivity, enhance employee engagement, reduce turnover costs, and elevate corporate culture.

Prior to founding Beekeeper, Cris worked for Accenture on high profile international projects in the field of IT Strategy for the financial and public sectors. Cris studied Chemical Engineering and got his Ph.D. in Electrical Engineering, both at ETH Zurich. Before moving to beautiful Zurich, Cris was born and raised in an entrepreneurial Swiss-Mexican family in Mexico City.

For more information, visit www.beekeeper.io
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  • Posted on: 11/09/2017

    Will 24/7 curbside service help Nordstrom pick up late Christmas sales?

    Curbside pickup could be an excellent way to ensure that Nordstrom customers can securely pick up higher priced items that they may not feel comfortable having left on their porch while out at work during the day. With that said, managing a 24/7 dispersed workforce does require a lot of coordination. Oftentimes, holiday teams are comprised of temporary staffers and will need extra communication to keep things running smoothly. Using real-time messaging and mobile communication tools is a great way to keep holiday team members on track and keep customers happy since operations can run more smoothly.
  • Posted on: 10/19/2017

    Consumers don’t trust what CEOs are saying

    Both consumers and employees can easily detect when messaging has been diluted through a bottleneck of PR and legal constraints. In our current content marketing boom, galvanizing a cult of personality within your brand means leading with transparency and conviction and reminding employees that their voice is crucial to the team’s success.The tricky part of encouraging employees to engage in the public discourse surrounding the retail industry is of course ensuring that the messaging stays on brand. Encouraging on-brand public discourse within a workforce involves three things:
    1. The CEO should make themselves available via email, office hours, or regular all-hands meetings to receive feedback and create dialogue;
    2. PR training should be a mandatory yet engaging part of the onboarding process;
    3. Employees who positively contribute to public discourse as a representative of the brand should be rewarded.
  • Posted on: 10/06/2017

    Google’s real-time translation tech could be huge

    Real-time translation technology will be imperative for communication in the retail space both internally and customer facing. Retailers will benefit in the following ways: creating an inclusive workforce, allowing expansion, improved safety, and faster and comprehensive information sharing. Workplace diversity is something to be celebrated and contributes to global expansion efforts by making non-English speaking employees and customers feel at ease. If your staff speaks a multitude of languages, you’ll have more avenues in which to communicate with customers from all over the world. When it comes to safety, the entire company must be on the same page and nothing should get lost in translation when distributing critical information both internally and externally. Some miscommunication risks may be minor (like misunderstanding a cleaning schedule), but many risks are much more serious. Problems arise when workers are not able to communicate hazardous working conditions or cannot fully understand safety protocol.Employees should be able to read as much content in their preferred language as possible for maximum comprehension. With an effective real-time translation technology in place, you give everyone the ability to be a part of the dialogue, without the back-end hassle.
  • Posted on: 10/03/2017

    Empowered employees separate Zumiez from the competition

    Empowering frontline employees is more important than ever with the shift to digital retailing. Zumiez hits a lot of the key points, but "some recognition" should be stepped up. Extra incentives are great (and I like how they offer non-monetary ones as well like working better hours), but strong recognition should go along with it. This helps employees feel valued and offers inspiration for the rest of the team.
  • Posted on: 09/19/2017

    Five skills every retail manager needs to succeed

    Effective communication and empowering your employees are some of the most important skillsets for store managers. It's particularly hard to communicate with employees who don't sit at desks and email all day, so communication takes an extra level of skill and creativity on the store floor. The turnover rate in retail is generally higher than most industries (and very costly) so building up your employees and helping them in their own professional development is important. Managers should lead by example and show employees that they're valued. And as the article points out, constructive criticism is good to give along the way but managers should also be open to feedback so there's two-way communication.
  • Posted on: 09/14/2017

    Millennials, not Boomers, say associates are key to shopping experiences

    Technology shouldn't entirely replace humans, it should complement the experience. Many assume Millennials only like to use digital tech, but they're so connected all the time that they do like to disconnect when they can. If a customer is taking the time to walk through a store, it makes sense that they're open to interacting with real associates, otherwise they could have made their purchases online. I don't think the majority of the population would ever prefer robots entirely replacing humans in stores.
  • Posted on: 09/13/2017

    Is BOPIS degrading the in-store experience?

    Like it or not, customers clearly value the BOPIS option which is very convenient for necessities. People who just need to grab essentials like dish soap and toothpaste don’t necessarily have the time to shop around. However, that doesn’t mean they won’t want to in other trips. This article presents some good tips for making the in-store experience more engaging by adding the human element they can’t get online. Frontline employees are the brand ambassadors for any company, so it’s critical to arm them with the knowledge and personality of your brand. Customers won’t remember their click and collect experience, but they will remember the helpful employee who greeted them at the door and made them laugh at the register.
  • Posted on: 09/12/2017

    Artificial intelligence makes brand personalities come to life

    AI is an exceptional tool to engage with customers. It's a quick, fun way to get them answers they need quickly. It's also a way to gather feedback to always keep your finger on the pulse of your customers. AI shouldn't entirely replace human support, but it's an excellent supplement if you make sure it has the genuine voice of your brand.
  • Posted on: 08/26/2017

    Will chatbots lead consumers to more purchases?

    Completely agree with you, Joanna! Using chatbots correctly can be tricky but the opportunity is massive in the long run.
  • Posted on: 08/21/2017

    Where did Applebee’s go wrong with Millennials?

    I don't think Applebee's went wrong necessarily, they had an almost impossible feat to start with. Millennials aren't fans of chain restaurants, especially ones with such an unhealthy menu. They like originality, something you can't find just anywhere. They also seek healthy options and Applebee's has a decades-long stigma of serving inexpensive, unhealthy food. To get the Millennial crowd they would have needed to completely change their menu and name, which would be unfortunate for the older crowd that already enjoys their offerings.
  • Posted on: 08/17/2017

    Should drones be used for data collection in addition to deliveries?

    Drone data collection is useful in certain cases, like commercial properties and stadiums that require a lot of maintenance from a big team, but collecting personal data in suburban areas crosses the line. You shouldn't be worried about being watched all hours of the day and getting emails about the status of your house and yard. I see fewer legal and privacy issues with commercial properties.
  • Posted on: 08/03/2017

    Can vending units help Uniqlo achieve success in the U.S.?

    I don't see this as being a successful endeavor. Beauty retail and electronics fare well in airport vending machines because people forget last minute items when they travel or want electronics for convenience and entertainment on their flight. People don't seek out vending machines to go clothes shopping, especially when they can't try on the item. If people want to shop in airports, it's more likely that they'll want something unique from that location rather than a generic brand.
  • Posted on: 08/02/2017

    Should user-generated content move beyond product pages?

    Our sales rely heavily on how our existing customers are using our platform. Putting their use cases in case studies shows potential customers ways to use your products that you may not have thought of that are incredibly useful. I don't see why retail should be any different. Put these reviews in more places and let your customers sell for you.
  • Posted on: 08/01/2017

    Will Gen Z demand a new level of collaboration?

    Gen Zers have grown up with easy access to all information. They are more informed (or at least believe they are) than previous generations since they've always had the internet at their fingertips and they want a say in more decisions. They want their ideas heard and working alongside many of them I see firsthand they thrive on participation and collaboration. Whatever retailers can do to make Gen Zers feel heard will capture their attention since they don't have a strong sense of brand loyalty like other generations.
  • Posted on: 07/31/2017

    Will Lowe’s UpSkill Project empower more consumers to tackle home improvement jobs?

    I love this idea! It's not scalable because the project is too time- and resource-intensive, but holding a contest like this every so often is a great way to build trust and loyalty with customers. You're giving people the tools they need to do projects themselves so they'll keep coming back to buy more tools. Lowe's could make it sustainable by charging for the service which would still be considerably less than if a customer hired a professional to do the whole project. The more you build relationships, the more you build the bottom line.

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