Cristian Grossmann

CEO, Beekeeper
Cris is CEO and Co-Founder of Beekeeper, an award-winning digital workplace app that digitizes the non-desk workforce in 137+ countries by connecting operational systems and communication channels within one intuitive platform. Beekeeper helps companies increase performance and productivity, enhance employee engagement, reduce turnover costs, and elevate corporate culture.

Prior to founding Beekeeper, Cris worked for Accenture on high profile international projects in the field of IT Strategy for the financial and public sectors. Cris studied Chemical Engineering and got his Ph.D. in Electrical Engineering, both at ETH Zurich. Before moving to beautiful Zurich, Cris was born and raised in an entrepreneurial Swiss-Mexican family in Mexico City.

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  • Posted on: 09/19/2017

    Five skills every retail manager needs to succeed

    Effective communication and empowering your employees are some of the most important skillsets for store managers. It's particularly hard to communicate with employees who don't sit at desks and email all day, so communication takes an extra level of skill and creativity on the store floor. The turnover rate in retail is generally higher than most industries (and very costly) so building up your employees and helping them in their own professional development is important. Managers should lead by example and show employees that they're valued. And as the article points out, constructive criticism is good to give along the way but managers should also be open to feedback so there's two-way communication.
  • Posted on: 09/14/2017

    Millennials, not Boomers, say associates are key to shopping experiences

    Technology shouldn't entirely replace humans, it should complement the experience. Many assume Millennials only like to use digital tech, but they're so connected all the time that they do like to disconnect when they can. If a customer is taking the time to walk through a store, it makes sense that they're open to interacting with real associates, otherwise they could have made their purchases online. I don't think the majority of the population would ever prefer robots entirely replacing humans in stores.
  • Posted on: 09/13/2017

    Is BOPIS degrading the in-store experience?

    Like it or not, customers clearly value the BOPIS option which is very convenient for necessities. People who just need to grab essentials like dish soap and toothpaste don’t necessarily have the time to shop around. However, that doesn’t mean they won’t want to in other trips. This article presents some good tips for making the in-store experience more engaging by adding the human element they can’t get online. Frontline employees are the brand ambassadors for any company, so it’s critical to arm them with the knowledge and personality of your brand. Customers won’t remember their click and collect experience, but they will remember the helpful employee who greeted them at the door and made them laugh at the register.
  • Posted on: 09/12/2017

    Artificial intelligence makes brand personalities come to life

    AI is an exceptional tool to engage with customers. It's a quick, fun way to get them answers they need quickly. It's also a way to gather feedback to always keep your finger on the pulse of your customers. AI shouldn't entirely replace human support, but it's an excellent supplement if you make sure it has the genuine voice of your brand.
  • Posted on: 08/26/2017

    Will chatbots lead consumers to more purchases?

    Completely agree with you, Joanna! Using chatbots correctly can be tricky but the opportunity is massive in the long run.
  • Posted on: 08/21/2017

    Where did Applebee’s go wrong with Millennials?

    I don't think Applebee's went wrong necessarily, they had an almost impossible feat to start with. Millennials aren't fans of chain restaurants, especially ones with such an unhealthy menu. They like originality, something you can't find just anywhere. They also seek healthy options and Applebee's has a decades-long stigma of serving inexpensive, unhealthy food. To get the Millennial crowd they would have needed to completely change their menu and name, which would be unfortunate for the older crowd that already enjoys their offerings.
  • Posted on: 08/17/2017

    Should drones be used for data collection in addition to deliveries?

    Drone data collection is useful in certain cases, like commercial properties and stadiums that require a lot of maintenance from a big team, but collecting personal data in suburban areas crosses the line. You shouldn't be worried about being watched all hours of the day and getting emails about the status of your house and yard. I see fewer legal and privacy issues with commercial properties.
  • Posted on: 08/03/2017

    Can vending units help Uniqlo achieve success in the U.S.?

    I don't see this as being a successful endeavor. Beauty retail and electronics fare well in airport vending machines because people forget last minute items when they travel or want electronics for convenience and entertainment on their flight. People don't seek out vending machines to go clothes shopping, especially when they can't try on the item. If people want to shop in airports, it's more likely that they'll want something unique from that location rather than a generic brand.
  • Posted on: 08/02/2017

    Should user-generated content move beyond product pages?

    Our sales rely heavily on how our existing customers are using our platform. Putting their use cases in case studies shows potential customers ways to use your products that you may not have thought of that are incredibly useful. I don't see why retail should be any different. Put these reviews in more places and let your customers sell for you.
  • Posted on: 08/01/2017

    Will Gen Z demand a new level of collaboration?

    Gen Zers have grown up with easy access to all information. They are more informed (or at least believe they are) than previous generations since they've always had the internet at their fingertips and they want a say in more decisions. They want their ideas heard and working alongside many of them I see firsthand they thrive on participation and collaboration. Whatever retailers can do to make Gen Zers feel heard will capture their attention since they don't have a strong sense of brand loyalty like other generations.
  • Posted on: 07/31/2017

    Will Lowe’s UpSkill Project empower more consumers to tackle home improvement jobs?

    I love this idea! It's not scalable because the project is too time- and resource-intensive, but holding a contest like this every so often is a great way to build trust and loyalty with customers. You're giving people the tools they need to do projects themselves so they'll keep coming back to buy more tools. Lowe's could make it sustainable by charging for the service which would still be considerably less than if a customer hired a professional to do the whole project. The more you build relationships, the more you build the bottom line.
  • Posted on: 07/26/2017

    Will Hy-Vee’s new c-store concept redefine convenience in the Twin Cities?

    Hy-Vee is in a great position as it moves towards a more consumer-focused business model. With their already strong presence, especially in the Midwest, this format and extension of the brand's product line is crucial to continue serving their current markets, as well as expand into large opportunities. I believe consumers are not only ready for this new kind of convenience, they are grasping for it. Hy-Vee with their grocery-first concept should be able to show that high-quality food and convenience is not only possible, but the wave of the future. Bringing everyday staples together will be how Hy-Vee and many other retailers nurture their current consumers, as well as foster their future customers.
  • Posted on: 07/24/2017

    Do mini makeup studios make sense for Sephora?

    This initiative is a great idea because most customers don't know they "need" something until you show them how it will benefit their lives. By offering this personalized service, Sephora has more of a chance at selling its products because customers will directly see the value in the results. If they like what they see and how the products feel, they are more likely to seek out the store and purchase the products on-site. I see this working for other retailers, like electronics retailers who could showcase their latest technologies to engage customers.
  • Posted on: 07/19/2017

    Will Dick’s price match keep it on top of the sporting goods category?

    Amazon will have a lot of pressure in the online and in-store space. I don't think price matching will have much impact. If the customer finds an item they want, has to search other websites for a better deal, then call Dick's with the exact price match, why would they go through all that time and effort if they could just buy the cheaper product from another source directly?
  • Posted on: 07/18/2017

    Is Best Buy’s latest Geek Squad service a blueprint for niche IoT?

    While Amazon excels at providing products and services conveniently and at a competitive rate, it is not competitive in this niche market ... yet. I applaud Best Buy for this strategy and in a market that is underserved and very necessary and truly helps customers. We can buy anything at the drop of a hat, but we still can't get affordable installation services that easily, so I think BB's Assured Living plan fills a great need. If this proves to be a big success for Best Buy, Amazon may try to swoop in at an even more affordable cost, but I'm glad BB is leading the charge and staying innovative.

Contact Cristian