Christopher P. Ramey

President, Affluent Insights & The Home Trust International

Chris Ramey is a high sought-after professional speaker and consultant.  He is the most quoted executive in the luxury segment.  Ramey is also president of The Home Trust International, a technology firm/marketing platform that connects the finest resources for the home with high net worth individuals.  Ramey ensures his clients penetrate the luxury and premium markets.

Ramey is:

  • Former president of The Luxury Marketing Council Miami and The Luxury Marketing Council Palm Beach. a marketing collaborative and think-tank for luxury brands.
  • Past-president of International Design Guild, a ~100 showroom chain of decorative floor coverings and
  • Past-president and founder of Savvi Formalwear, a ~260 store chain of men’s formalwear and apparel.

He writes the Ramey Retail Report as well as a column for Hearst Publication’s Floor Covering Weekly titled “Strategic Insights.”  Ramey has earned the “Leader – Top 5%” appellation from Gerson-Lehrman Group for his work with private equity firms.

Ramey and his wife are originally from Pittsburgh, Pennsylvania and they reside in Boca Raton, Florida.  You may reach Chris at [email protected] or 561.876.8077.

Chris Ramey is the most quoted authority in the luxury segment. He specializes in helping service and product providers penetrate the luxury and affluent categories.

Ramey is a highly sought-after speaker and member of National Speakers Association. He is also president of The Home Trust International, a network orchestrator connecting high net worth individuals with the finest luxury home product and service providers. Members of The Home Trust International are the finest in design and shelter and they total over 300 doors in ~15 countries.

Chris’ list of clients include many of the world’s most iconic luxury brands ranging from The Ritz-Carlton, Ferretti Yachts, Bentley and Lamborghini to Mandarin Oriental, Four Seasons, Silverseas and many dozens more.

Ramey, along with sitting on the ‘Brain Trust Panel,’ writes a column for Hearst Business Publications. He has earned the “Leadership–Top 5%” appellation from Gerson-Lehrman for his work with private equity firms investing in home furnishings and luxury.

Ramey’s experience includes past president of The Luxury Marketing Council Miami and Palm Beach. He is also the former president of International Design Guild, the largest group of independent decorative floor covering showrooms. Ramey is also the former president and founder of Savvi Formalwear, the largest group of independent men's apparel stores.

  • Posted on: 12/28/2017

    What does Bass Pro owe Cabela’s hometown?

    Based on comments to date, we may assume Cabela’s management has negotiated on their community’s behalf. They, more than anyone, understand Bass Pro owes nothing to Sidney.
  • Posted on: 11/02/2017

    Arby’s has the meat – and it’s gamey

    Novelty creates buzz. Driving new customers into your store manifests growth.
  • Posted on: 11/02/2017

    Would store associates benefit from acting lessons?

    A brilliant idea if you combine it with the right script. Counter-intuitively, they can control and direct drama on the floor by teaching it.
  • Posted on: 11/02/2017

    Gillette’s odd promo delivers some very weird results

    Don’t bet against Gillette. We see the mistakes and oddities whereas they see the final results. 11 years in should tell us that something is working.
  • Posted on: 09/11/2017

    Will lower everyday prices boost Target’s traffic and sales?

    Lowest price on "thousands of items ... " isn’t nearly as powerful as a giveaway price on what the customer needs to buy. Where are the merchants?Oh wait, this is just marketing. Surely they don’t really mean this.
  • Posted on: 09/11/2017

    Professor says price gouging is simple supply and demand at work

    Life and death trumps supply and demand.
  • Posted on: 08/14/2017

    Does the internet know us better than we know ourselves?

    Actions will always be more valuable to feelings. And, if you're a student of Dr. Clotaire Rapaille, you already know customers aren't capable of telling you what they really think.
  • Posted on: 08/14/2017

    Will Aldi upset the grocery home delivery cart?

    After visiting Aldi for the first time, my conclusion is their fastest track for growth is to keep best prospects out of their store. Delivery makes perfect sense; let's hope the execution is superior to their in-store experience.
  • Posted on: 08/08/2017

    Does Dunkin’ need donuts?

    Consumers change and so must brands. Dunkin’ Donuts is a good lesson for marketers not to burden themselves with a category that may not always be hot. Where would Best Buy be if it had branded itself "Best TV?"The lesson is that brand names structured around categories, buzz phrases or cultural stamps are bound to be problematic. From Cut-Rate X, to X One and X America, to Discount X and Xs.Have a long-term vision and choose your brand carefully.
  • Posted on: 08/07/2017

    What made GameStop decide to open on Thanksgiving this year?

    GameStop’s best customers and prospects (teenage boys and young men) are home on Thanksgiving looking for a place to go – anywhere to get out of the house. It’s a brilliant time for GameStop or any retailer who serves this demographic to be open.
  • Posted on: 06/25/2017

    Does Costco need to significantly undercut Amazon’s prices?

    Costco, like all retailers, should be constantly testing marketing and models. Pricing isn’t an issue if the research is accurate and Costco is 19% less on national brands.The next critical issue for Costco is delivery and ease of shopping; not pricing.
  • Posted on: 06/25/2017

    Should brands ditch the slang?

    Find what resonates with your targeted prospect. Then say it in such a way that your prospect understands it without the need to dumb-down your marketing with slang.Like a comedian who resorts to using swear words, slang is a safety net for weak marketers.
  • Posted on: 06/25/2017

    How can retailers make employee recognition resonate?

    Employees are a cost. But the bigger cost is mid and upper level managers who see those they supervise as tools for their own personal objectives. Meanwhile, HR departments exist to protect the company rather than growing those they hire. All manifesting more employee loyalty programs executed to mask management’s weaknesses and increasingly cynical employees.No easy cure when employee experience is as important as customer experience. One thing is sure; most things rote are wrong.
  • Posted on: 06/20/2017

    Can humanizing self-checkouts reduce theft?

    I once checked out at Publix behind a woman in a white tee shirt with a box of frozen pizza sticking out underneath it. When I mentioned the obvious theft to the cashier she told me she was instructed to let it be -- not to confront the thief.Humanizing is a nice; security guards work better.
  • Posted on: 06/20/2017

    Will UPS’s Black Friday delivery surcharge have retailers seeing red?

    From a consumer's perspective, the cost is minimal. It will be passed on.There's more to this than we're reading. Retailers and all major shippers are actively negotiating and extracting new logistics guarantees.

Contact Christopher P.

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