PROFILE

Christopher P. Ramey

President, Affluent Insights & The Home Trust International

Chris Ramey is a high sought-after professional speaker and consultant.  He is the most quoted executive in the luxury segment.  Ramey is also president of The Home Trust International www.thehometrust.com, a technology firm/marketing platform that connects the finest resources for the home with high net worth individuals.  Ramey ensures his clients penetrate the luxury and premium markets.

Ramey is:

  • Former president of The Luxury Marketing Council Miami and The Luxury Marketing Council Palm Beach. a marketing collaborative and think-tank for luxury brands.
  • Past-president of International Design Guild www.design-guild.com, a ~100 showroom chain of decorative floor coverings and
  • Past-president and founder of Savvi Formalwear www.savviformalwear.com, a ~260 store chain of men’s formalwear and apparel.

He writes the Ramey Retail Report as well as a column for Hearst Publication’s Floor Covering Weekly titled “Strategic Insights.”  Ramey has earned the “Leader – Top 5%” appellation from Gerson-Lehrman Group for his work with private equity firms.

Ramey and his wife are originally from Pittsburgh, Pennsylvania and they reside in Boca Raton, Florida.  You may reach Chris at [email protected] or 561.876.8077.

Chris Ramey is the most quoted authority in the luxury segment. He specializes in helping service and product providers penetrate the luxury and affluent categories.

Ramey is a highly sought-after speaker and member of National Speakers Association. He is also president of The Home Trust International, a network orchestrator connecting high net worth individuals with the finest luxury home product and service providers. Members of The Home Trust International are the finest in design and shelter and they total over 300 doors in ~15 countries.

Chris’ list of clients include many of the world’s most iconic luxury brands ranging from The Ritz-Carlton, Ferretti Yachts, Bentley and Lamborghini to Mandarin Oriental, Four Seasons, Silverseas and many dozens more.

Ramey, along with sitting on the Retailwire.com ‘Brain Trust Panel,’ writes a column for Hearst Business Publications. He has earned the “Leadership–Top 5%” appellation from Gerson-Lehrman for his work with private equity firms investing in home furnishings and luxury.

Ramey’s experience includes past president of The Luxury Marketing Council Miami and Palm Beach. He is also the former president of International Design Guild, the largest group of independent decorative floor covering showrooms. Ramey is also the former president and founder of Savvi Formalwear, the largest group of independent men's apparel stores.

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  • Posted on: 01/31/2017

    Will feel and touch tech transform mobile marketing and commerce?

    Enhancing the experience is essential to have legs.My corollary is the sound of your phone ringing. At first there were no options. Then there were some -- or even buy a song to match your personality. Today, there are a myriad of choices and it’s all fallen into the abyss; taken for granted with minimal impact.Grab it while it's cool.
  • Posted on: 01/31/2017

    Should the Monday after the Super Bowl be a national holiday?

    A bad publicity stunt conceived when the Pittsburgh (where Heinz is based) Steelers were still in the hunt. Cognitive bias at its best.
  • Posted on: 01/31/2017

    Will free two-day shipping give Walmart an edge over Amazon?

    This will be beneficial to Walmart for a while. By this time next year it will be insufficient.
  • Posted on: 01/14/2017

    How will Walgreens benefit from its FedEx drop-off/pickup deal?

    FedEx in Walgreens is a brilliant idea — if they can execute. But it’s just a start. Considering the future, Walgreens may become the largest retailer in each community where they choose to compete.
  • Posted on: 01/14/2017

    Will its massive jobs announcement change public perceptions of Amazon?

    Redefining a warehouse position as a retail job is creative. No one does optics better than Amazon.
  • Posted on: 01/14/2017

    Penney CEO says stores critical to omnichannel push

    We’ll soon have new retail metrics that include contributions to gross revenue. At the same time, we’ll see a tipping point when physical stores are an asset rather than a liability.We’ll also reinvent the purpose of a store. No doubt they’ll dramatically decrease in size. I see a drive-thru too.One puzzling point, is it an incentive to make mistakes if 40% of customers who visit your store are there to pick up on online purchase or return an online purchase?
  • Posted on: 01/08/2017

    What will Amazon gain from its charitable shipping efforts?

    Looks good and feels good doesn’t always manifest doing good. The PR will far outweigh the small percent of customers who will participate.
  • Posted on: 01/08/2017

    Will Millennials lead a resurgence in home cooking?

    Cooking is a fad sure to fade as an individuals time is squeezed. Time is finite; particularly as you get older when life gets complicated and noisier.
  • Posted on: 01/08/2017

    Will store closings and layoffs end Macy’s woes?

    Macy’s is doing what is necessary to remain profitable. It’s not clear that they’re doing what is necessary to remain relevant.
  • Posted on: 01/08/2017

    Should workers have the right to disconnect?

    Two points:1. There are those who stop working when they leave their office/store. Then there are those who are so passionate about their work that it’s on their mind regardless of where they may be. Generally there are rewards for the latter group.2. The bigger issue is managers abusing employees as sport.
  • Posted on: 01/08/2017

    How can retailers make online reviews more useful?

    People look for what they want to find. By sorting reviews you allow them reinforce what they already believe.Retailers can increase positive response with notes of gratitude and gifts (larger purchases). Clients will reciprocate with kind words that you can quote.Clients appreciate those who appreciate them.
  • Posted on: 11/08/2016

    Omnichannel changes how retailers make price and promo decisions

    Prices should be the same across all channels. Playing GOTCHA is a poor strategy to build revenue or loyalty.
  • Posted on: 11/07/2016

    Will a national loyalty program yield rewards for Whole Foods?

    The introduction of a loyalty program tells me Whole Foods management believes they have a problem with customers who are, apparently, disloyal. I’ll define this as Whole Foods customers who chose to buy the same/similar products elsewhere. If so, it’s time for merchants to revisit how to better differentiate the brand.A loyalty program for Whole Foods is the wrong direction. They are adopting a traditional mass market perspective for their customers who are, by their presence in the store, willing to pay more for superior product.Product mix and quality is integral to Whole Foods and it drives their customers; not a faux loyalty program.It's not a loyalty problem. It's a merchandising and marketing problem.
  • Posted on: 11/05/2016

    Review site showrooms online-only brands

    The question is whether opening a showroom make sense for a "review website." The answer is generally no. Unless you’re growing and you need space and, what the heck, make your warehouse into a showroom.In that case, he’s opened a mattress store in a high margin, high volume and fragmented industry. To consumers it’s a low passion and low interest category where he has established himself as an authority.Lest we not underestimate the power and pull of being an industry authority.
  • Posted on: 11/05/2016

    Will one CEO be better than two for Whole Foods?

    It's not impossible. A co-CEO arrangement can work if the mission and vision are unified. On a practical basis, one CEO will be subordinate to the other depending upon the issue.It won't affect Whole Foods; only those who talk about them.

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