PROFILE

Christopher P. Ramey

President, Affluent Insights & The Home Trust International

Chris Ramey is a high sought-after professional speaker and consultant.  He is the most quoted executive in the luxury segment.  Ramey is also president of The Home Trust International www.thehometrust.com, a technology firm/marketing platform that connects the finest resources for the home with high net worth individuals.  Ramey ensures his clients penetrate the luxury and premium markets.

Ramey is:

  • Former president of The Luxury Marketing Council Miami and The Luxury Marketing Council Palm Beach. a marketing collaborative and think-tank for luxury brands.
  • Past-president of International Design Guild www.design-guild.com, a ~100 showroom chain of decorative floor coverings and
  • Past-president and founder of Savvi Formalwear www.savviformalwear.com, a ~260 store chain of men’s formalwear and apparel.

He writes the Ramey Retail Report as well as a column for Hearst Publication’s Floor Covering Weekly titled “Strategic Insights.”  Ramey has earned the “Leader – Top 5%” appellation from Gerson-Lehrman Group for his work with private equity firms.

Ramey and his wife are originally from Pittsburgh, Pennsylvania and they reside in Boca Raton, Florida.  You may reach Chris at [email protected] or 561.876.8077.

Chris Ramey is the most quoted authority in the luxury segment. He specializes in helping service and product providers penetrate the luxury and affluent categories.

Ramey is a highly sought-after speaker and member of National Speakers Association. He is also president of The Home Trust International, a network orchestrator connecting high net worth individuals with the finest luxury home product and service providers. Members of The Home Trust International are the finest in design and shelter and they total over 300 doors in ~15 countries.

Chris’ list of clients include many of the world’s most iconic luxury brands ranging from The Ritz-Carlton, Ferretti Yachts, Bentley and Lamborghini to Mandarin Oriental, Four Seasons, Silverseas and many dozens more.

Ramey, along with sitting on the Retailwire.com ‘Brain Trust Panel,’ writes a column for Hearst Business Publications. He has earned the “Leadership–Top 5%” appellation from Gerson-Lehrman for his work with private equity firms investing in home furnishings and luxury.

Ramey’s experience includes past president of The Luxury Marketing Council Miami and Palm Beach. He is also the former president of International Design Guild, the largest group of independent decorative floor covering showrooms. Ramey is also the former president and founder of Savvi Formalwear, the largest group of independent men's apparel stores.

  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 08/14/2017

    Does the internet know us better than we know ourselves?

    Actions will always be more valuable to feelings. And, if you're a student of Dr. Clotaire Rapaille, you already know customers aren't capable of telling you what they really think.
  • Posted on: 08/14/2017

    Will Aldi upset the grocery home delivery cart?

    After visiting Aldi for the first time, my conclusion is their fastest track for growth is to keep best prospects out of their store. Delivery makes perfect sense; let's hope the execution is superior to their in-store experience.
  • Posted on: 08/08/2017

    Does Dunkin’ need donuts?

    Consumers change and so must brands. Dunkin’ Donuts is a good lesson for marketers not to burden themselves with a category that may not always be hot. Where would Best Buy be if it had branded itself "Best TV?"The lesson is that brand names structured around categories, buzz phrases or cultural stamps are bound to be problematic. From Cut-Rate X, to X One and X America, to Discount X and Xs.Have a long-term vision and choose your brand carefully.
  • Posted on: 08/07/2017

    What made GameStop decide to open on Thanksgiving this year?

    GameStop’s best customers and prospects (teenage boys and young men) are home on Thanksgiving looking for a place to go – anywhere to get out of the house. It’s a brilliant time for GameStop or any retailer who serves this demographic to be open.
  • Posted on: 06/25/2017

    Does Costco need to significantly undercut Amazon’s prices?

    Costco, like all retailers, should be constantly testing marketing and models. Pricing isn’t an issue if the research is accurate and Costco is 19% less on national brands.The next critical issue for Costco is delivery and ease of shopping; not pricing.
  • Posted on: 06/25/2017

    Should brands ditch the slang?

    Find what resonates with your targeted prospect. Then say it in such a way that your prospect understands it without the need to dumb-down your marketing with slang.Like a comedian who resorts to using swear words, slang is a safety net for weak marketers.
  • Posted on: 06/25/2017

    How can retailers make employee recognition resonate?

    Employees are a cost. But the bigger cost is mid and upper level managers who see those they supervise as tools for their own personal objectives. Meanwhile, HR departments exist to protect the company rather than growing those they hire. All manifesting more employee loyalty programs executed to mask management’s weaknesses and increasingly cynical employees.No easy cure when employee experience is as important as customer experience. One thing is sure; most things rote are wrong.
  • Posted on: 06/20/2017

    Can humanizing self-checkouts reduce theft?

    I once checked out at Publix behind a woman in a white tee shirt with a box of frozen pizza sticking out underneath it. When I mentioned the obvious theft to the cashier she told me she was instructed to let it be -- not to confront the thief.Humanizing is a nice; security guards work better.
  • Posted on: 06/20/2017

    Will UPS’s Black Friday delivery surcharge have retailers seeing red?

    From a consumer's perspective, the cost is minimal. It will be passed on.There's more to this than we're reading. Retailers and all major shippers are actively negotiating and extracting new logistics guarantees.
  • Posted on: 06/19/2017

    Why are so many associates being deprived of tech by their employers?

    Cost is always a consideration. Trust is a cop-out and deflection. The issue, from my experience, is whether X works and whether their colleagues on the sales floor will use it to increase productivity. I’ve not found an executive who won’t invest where there is ROI.
  • Posted on: 06/19/2017

    Did Amazon just patent tech that could end showrooming in its stores?

    This technology, as described, is irrelevant. Many retailers and hoteliers employ technology to block cell phones.
  • Posted on: 06/05/2017

    Will virtual reality become the ultimate retail training tool?

    VR forces trainees/employees to focus. This alone may make it the ultimate retail training tool.
  • Posted on: 06/02/2017

    Will customers try Kohler showers before they buy?

    It’s not always wise to take a term too literally. Retail may be theater, but that doesn’t mean you sing your pitch. You have to execute inside the psyche of the customer.To wit: "experiential." Your affluent and best prospects aren’t going to take a shower in the showroom regardless of how private it may be. They’re wise enough to observe and find what they like without the hassle of taking off their clothes, risking germs or trusting their towels are clean. On the other hand, those who are least likely to be your prospects may take a free shower because they need one (a service to all in NYC).It would be easy to add this to the category, "Just because you can doesn’t mean you should." But Kohler is way ahead of us on this initiative. What we see (and are discussing) is not why they're investing in the Experience Center. The lessons they learn and research they do will make their investment worthwhile.
  • Posted on: 06/02/2017

    Should Amazon buy Macy’s?

    Amazon and Whole Foods is interesting because the product is perishable. The only thing perishable with Macy’s is the department store category.
  • Posted on: 06/02/2017

    Can Walmart workers deliver better last mile results on their way home from work?

    Independent and/or small businesses owners (and employees) have always delivered products "on the way home." Why not?Employees will like it because they get out of the store earlier. They’ll also, if they carefully manage it, keep count on mileage for tax purposes. Management will enjoy leveraging a key differentiator: feet on the street to serve clients.The only "ah-ha" to the strategy is why it took so long.

Contact Christopher P.