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Carsten Wulff

Regional Director Europe at LS Retail
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  • Posted on: 10/15/2016

    Should retail prices in-store be the same as online?

    For the Millennial consumer and especially for the Generation Z, there is no differentiation between channels. They expect the same price across channels. If the store associates are well trained, they will make sure that the store purchase will increase through additional sales.
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