PROFILE

Bob Phibbs

President/CEO, The Retail Doctor

Since 1994 companies worldwide have turned to Bob Phibbs, the Retail Doctor® for the passion and expertise necessary to grow their sales. A professional speaker and author, he has frequently been called on to provide commentary on Marketing and Branding for MSNBC.

  • Worked with some of the largest retail brands in the world including Brother, Hunter Douglas, LEGO, OMEGA, Vera Bradley, Viking, and Yamaha.
  • Retail consultant with a proven track record of increasing sales 20-50% within months.
  • COO with a broad range of responsibilities creating a culture of exceptional experiences.
  • CMO of second-fastest growing company in Los Angeles two years running.
  • Built two successful businesses from scratch.
  • Author of “You Can Compete: Double Sales Without Discounting”
  • Author of “The Retail Doctor’s Guide To Growing Your Business”
  • Author of “Groupon: You Can’t Afford It – Why Deep Discounts Are Bad for Business”
  • Contributor AMEX Open Forum

Visit his blog at http://www.retaildoc.com/blog

Other Links from Bob Phibbs:

YouTube Channel

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  • Posted on: 08/15/2017

    Will Timberland climb to greater heights behind new experiential concept?

    Retail exists to answer a shopper's question, "What's new?" This has the potential to really give an answer. I'm sure they've got a learning curve with operations but I would peg it much higher than the Nike basketball court which seems to be empty most of the times I've seen it. Count me a fan.
  • Posted on: 08/09/2017

    What to do when shop local turns into look local and buy online?

    And what exactly is "get creative?" Dick's Sporting Goods carries something like 65% of their merchandise that could be found from any other competitor. And they are considered a good one. Most stores carry a lot of merchandise that can be bought anywhere else. Simplistic answers aren't going to help them. And when 85% of retail is mom and pops with only one store location, when they fail so does your community. And your sales tax revenues.
  • Posted on: 08/09/2017

    What to do when shop local turns into look local and buy online?

    Exactly Ken and why it is such a multi-level problem that doesn't conform to easy answers. If mom and pops can't sell commodity items - then what happens to the vendors and those who subscibe to this site making a living due to physical retail?
  • Posted on: 08/09/2017

    What to do when shop local turns into look local and buy online?

    Totally agree Craig. I found those signs offensive as well. It is a very difficult subject and Pollyanna "have better service" miss the point entirely.
  • Posted on: 08/09/2017

    What to do when shop local turns into look local and buy online?

    I think Kevin we would agree most of them have built their business on selection, knowledge and service. That is being used in a new way. It's like department stores used to have liberal return policies -- think Nordstrom and others. Until many women shared you could simply buy the dress one day, wear it that night and return it the next. Then department stores clamped down on returns. Then they added large tags saying, "This tag must be attached to the garment for any return or exchange." I think we are at the start of a new consumer working the system.
  • Posted on: 08/09/2017

    What to do when shop local turns into look local and buy online?

    Great example Dave, and I doubt they're snapping pics of worm tea to find online. :)
  • Posted on: 08/09/2017

    What to do when shop local turns into look local and buy online?

    This has nothing to do with them having their products online. And with 55 percent of search starting on Amazon, even if they do have a website it can't compete with Amazon. They have the product in their stores already -- this is not the problem.
  • Posted on: 08/09/2017

    What to do when shop local turns into look local and buy online?

    Except I think you're missing the point. It IS all about the great service and the experience. They aren't asking for price match -- they are simply getting every question answered, snapping or scanning in front of the salesperson and leaving. Most commentators don't seem to get the core problem isn't the local's ability to sell or create a great experience -- it is about being used and giving someone else the sale.
  • Posted on: 08/09/2017

    What to do when shop local turns into look local and buy online?

    Except they are using the very tool -- extreme knowledge and sales techniques -- then snapping a photo to buy from someone else perceived as easier or cheaper. These are not clerks we are talking about but real professionals.
  • Posted on: 08/09/2017

    What to do when shop local turns into look local and buy online?

    Except that's not what is happening. They are using the local store to buy from Amazon in particular -- not their own website.
  • Posted on: 08/03/2017

    Are retailers squandering store traffic?

    Higher conversions come from humans. Keep cutting staff and not giving them training and you might as well cede your business to Amazon.
  • Posted on: 07/26/2017

    Can in-store experiences save retail?

    As always Ian, you are spot on!
  • Posted on: 07/25/2017

    How will smaller rivals survive in an Amazon and Walmart world?

    Got it. To you, a shirt is a shirt. To merchants, they are supposed to upgrade because there are differences in fit and finish. The fact that you want the lowest price means you probably do want an online experience where it is price over anything else. My best to you, Gene.
  • Posted on: 07/25/2017

    Will dropping prices on cosmetics drive traffic to department stores?

    Desperation is never a good strategy to compete -- this is desperation. I can imagine last-call, slightly off-color or bargain cosmetics at Macy's in the future.
  • Posted on: 07/25/2017

    How will smaller rivals survive in an Amazon and Walmart world?

    I would suggest large brands know exactly who their competitors are and anything that can suck up discretionary income before the retailer gets it is a threat. The fix is the struggle. You can't win with discounts, yet they do. You can't win with social media distractions, yet they do. You can't win by cutting staff, yet they do. You can't win without those shoppers willing to actually leave their car, travel through the rain, the sleet, the cold, the heat to find parking and give your store a chance being treated to a wow experience. And most don't.I had the best retail experience ever at an apparel retailer in San Francisco Wednesday. You can read the story of how a salesperson makes the sale rather than accepts defeat in this article: How The Best Retail Salespeople Make The Sale.Until and unless humanity is brought to the store level, brands will die off -- but not everyone wants a faceless, nameless, cold online experience.

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