Bob Phibbs

President/CEO, The Retail Doctor

Since 1994 companies worldwide have turned to Bob Phibbs, the Retail Doctor® for the passion and expertise necessary to grow their sales. A professional speaker and author, he has frequently been called on to provide commentary on Marketing and Branding for MSNBC.

  • Worked with some of the largest retail brands in the world including Brother, Hunter Douglas, LEGO, OMEGA, Vera Bradley, Viking, and Yamaha.
  • Retail consultant with a proven track record of increasing sales 20-50% within months.
  • COO with a broad range of responsibilities creating a culture of exceptional experiences.
  • CMO of second-fastest growing company in Los Angeles two years running.
  • Built two successful businesses from scratch.
  • Author of “You Can Compete: Double Sales Without Discounting”
  • Author of “The Retail Doctor’s Guide To Growing Your Business”
  • Author of “Groupon: You Can’t Afford It – Why Deep Discounts Are Bad for Business”
  • Contributor AMEX Open Forum

Visit his blog at

Other Links from Bob Phibbs:

YouTube Channel

  • Posted on: 10/18/2017

    Amazon is making a power move on Nike and other sportswear brands

    To all those that thought it was smart that brands open up to Amazon, it’s proof that they’re going to mine the data to undermine those very brands. I still don’t get those who refuse to see this company as becoming a far-reaching monopoly.
  • Posted on: 10/12/2017

    Are store brands a ‘fundamental defining piece’ of the retail experience?

    We are living through the death of the great CPG brands due to Millennials buying generics. Creating your own label is fine but let's not assume what Johnson & Johnson took decades to build can be replicated easily -- it's still about "being cheaper than the other guy" not how it looks on your dresser.
  • Posted on: 10/12/2017

    Amazon gives teens their own Prime logins

    I am thinking of McDonald's Happy Meals introduction in 1979, a circus wagon-themed box with a toy. This is the same concept to get the little ones tied to the brand at an earlier and earlier age. This could be huge.
  • Posted on: 10/11/2017

    What marketing lessons can we learn from Amazon?

    An open wallet from Wall Street drives all of this. It is the prime strategy followed closely by undercutting competitors early to dominate markets second. Finally, first to market wins the battle, everything else is just details.
  • Posted on: 10/09/2017

    Are retailers confusing customer service with the customer experience?

    You're known by your compromises, not your exceptional "wow" moments. Hold up a brand's customer experience in-store against what most C-level executives say in conferences and you find they frequently are two different worlds.
  • Posted on: 10/05/2017

    Can AR trigger TRU’s turnaround?

    How does this fit in with their message, "I don't wanna grow up, I'm a Toys 'R' Us kid, there's a million toys at Toys 'R' Us that I can play with"?An app is not a toy. It sends the wrong message to play on a phone -- essentially leaving the store to a virtual world -- and disregard the toys. Put me in the "miss" category. Clean up your tired dirty stores, re-merchandise them like something other than a warehouse, train your crew how to encourage play and learning rather than stocking and be the best Toys "R" Us you can be. Anything else is a distraction.
  • Posted on: 10/04/2017

    Has Amazon really saved Whole Foods from its ‘Whole Paycheck’ trap?

    Whole Foods was never a price brand. They lost focus on that when they offered Groupons five years ago. "Whole Paycheck" is a way for thrifty consumers to somehow say they won't fall for higher prices -- that Walmart or whoever are "just as good." Chasing these customers is a net lose. Do a better job of being Whole Foods.
  • Posted on: 10/04/2017

    Thrive Market co-founder: ‘Data and storytelling go hand in hand’

    There is just one question missing from this story more important than storytelling or data: are they making a profit? It is fine to use social as your USP but translating name brands into low margins does not make economic sense. Someone is paying the difference and if you don't have Wall Street behind you -- how long can you last?
  • Posted on: 09/25/2017

    Pirch: Is it a first mover case study or a flawed model?

    Count me in as a fan. I came back to a store a year later and the sales person remembered me and my purchase. The challenge is expanding against your base into markets that you have no experience in. They are still doing well in California and I would expect so. But with the trend of Millennials not buying high-end appliances and Boomers scaling down it could just be a function of the category rather than this individual retailer.
  • Posted on: 09/21/2017

    Are retailers getting comfy with click & collect?

    And at that point, when they are looking to steal space, it is no longer a store, it will only be a warehouse which will never justify the real estate costs.
  • Posted on: 09/19/2017

    Toys ‘R’ Us files for bankruptcy, enters ‘new era’

    Make no mistake though, the debt isn't going away. And the structural problems are still in place as more and more Millennial moms buy toys off Craigslist and at dollar stores. Let's not forget this is the company that couldn't make FAO Schwartz work.
  • Posted on: 09/13/2017

    Is BOPIS degrading the in-store experience?

    It's the new trend as evidenced by the new Nordstrom in WEHO- SABIOS. Shop anywhere but in our stores.
  • Posted on: 09/12/2017

    Nordstrom tries a no-merchandise store

  • Posted on: 09/12/2017

    Nordstrom tries a no-merchandise store

    It seems these are more after-purchase services. When I'm in LA next I plan a visit as the entire concept seems odd. Why would someone "pre-buy" a product and wait for its retrieval? Why not just go to the Grove and browse with a personal shopper? How does this scale to make financial sense for the investment in employee time, real estate, etc.? But (like Amazon often does) Nordstrom owns the "retail buzz" for the day which may be worth more than the actual facility.
  • Posted on: 09/11/2017

    Professor says price gouging is simple supply and demand at work

    At the risk of being the only naysayer here , say you leave the water at $10 a case. And someone comes in and buys all 20 cases of yours. You're out. Now what can you do for your neighbors? I don't pretend to know what anyone in a hurricane disaster faces but I do understand things are rarely as black-and-white as they appear to those of us on the outside looking in.

Contact Bob

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