Bob Phibbs

President/CEO, The Retail Doctor

Since 1994 companies worldwide have turned to Bob Phibbs, the Retail Doctor® for the passion and expertise necessary to grow their sales. A professional speaker and author, he has frequently been called on to provide commentary on Marketing and Branding for MSNBC.

  • Worked with some of the largest retail brands in the world including Brother, Hunter Douglas, LEGO, OMEGA, Vera Bradley, Viking, and Yamaha.
  • Retail consultant with a proven track record of increasing sales 20-50% within months.
  • COO with a broad range of responsibilities creating a culture of exceptional experiences.
  • CMO of second-fastest growing company in Los Angeles two years running.
  • Built two successful businesses from scratch.
  • Author of “You Can Compete: Double Sales Without Discounting”
  • Author of “The Retail Doctor’s Guide To Growing Your Business”
  • Author of “Groupon: You Can’t Afford It – Why Deep Discounts Are Bad for Business”
  • Contributor AMEX Open Forum

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YouTube Channel

  • Posted on: 12/14/2017

    San Francisco limits robots on its sidewalks

    Look at what Amazon has brought to major cities every day with an explosion of delivery vans and what Uber and Lyft have brought with ride-sharing services. City streets were never designed for these and sidewalks weren't either. Using a street or sidewalk free of charge seems to require legislation if we want the quality of our cities to improve and not devolve into a Blade Runner-esque world.
  • Posted on: 12/11/2017

    The new NYC Nike store will have a members-only floor

    These are marketing ploys not unlike Amazon drones. Yes, it gets press but are many people really going to choose Nike over Zappos because of an expensive Manhattan members-only floor? I doubt enough will to warrant the investment. I've been in their stores and that experience is far from cutting-edge.
  • Posted on: 12/07/2017

    Will shoppers pay services to do returns for them?

    Another example of VC money chasing "mommy" services. If they won't pay $9 to have it shipped to them, why would consumers pay that or more to return it? #RetailFail
  • Posted on: 12/06/2017

    What can retailers do to prevent sexual harassment?

    In all the conferences I speak at, I never see this addressed which is why I wrote this post How To Prevent Sexual Harassment And A Hostile Environment In Your Retail Store.This past week I was in a slip of a town in Colorado having breakfast when I overheard two women chatting. “Did you hear about Matt Lauer being fired for sexual harassment?” asked the first. The second replied, “Yes, isn’t it awful?” The first woman replied, “Out here we just ignore it.” They laughed and went about their conversation. No one can just ignore it anymore.
  • Posted on: 12/05/2017

    Which off-price retailers will withstand the test of time?

    With secret Facebook swapping and buying groups and sophisticated apps for reselling your own stuff, how much demand is out there for leftovers?
  • Posted on: 11/16/2017

    Will breakfast at Tiffany’s attract Millennials in search of ‘Instagrammable’ experiences?

    This is selling the image of the brand -- not the brand. Luxury is exclusivity; when it can be purchased with a croissant, it doesn't add to the experience of those who can afford to shop there.
  • Posted on: 11/15/2017

    The RetailWire Christmas Commercial Challenge: Macy’s vs. Nordstrom

    I think it's the difference between bleak and joyful. Yes there's a payoff with Macy's but it took a long time and the bag comes out of nowhere. At least the Nordstrom commercial -- though long as well -- shows people smiling and joyful. I think shoppers are more attracted to joy than bleakness though I'm not sure with the momentary branding at the end of each commercial that a day later anyone would remember the advertiser.
  • Posted on: 11/09/2017

    Will 24/7 curbside service help Nordstrom pick up late Christmas sales?

    So for Christmas, Nordstrom is a drive-up warehouse. Sorry I don’t get it. This isn’t about experience, this is about being just like Amazon.
  • Posted on: 11/08/2017

    Big Data is done, put a fork in it

    This is semantics. We use Big Data now to refer to AI, machine learning and predictive analytics in one easy term. Watson is much more than just "data."
  • Posted on: 11/07/2017

    Why is it so hard to get retail associates to upsell?

    People sell themselves and things all day long. Calling it "an old construct" doesn't make it right. There is nothing anyone is wearing, using , or buying that someone, somewhere sold them on.
  • Posted on: 11/07/2017

    Why is it so hard to get retail associates to upsell?

    Upselling is personal, it's not a blanket sales process to push margin on people who have no interest in it.
  • Posted on: 11/07/2017

    Why is it so hard to get retail associates to upsell?

    Really? "A volatile process?" Helping people get a better product when someone "absolutely" knows it is the right thing to do would never get done. Apple doesn't upsell - they add-on. Big difference.
  • Posted on: 11/07/2017

    Why is it so hard to get retail associates to upsell?

    That's actually not true. You do need them to upsell because most employees will sell with their own wallet in mind - not the shoppers. That's why so much premium merchandise sits because the employee tells the shopper, "You don't really need this."
  • Posted on: 11/07/2017

    Why is it so hard to get retail associates to upsell?

    Actually it's not at all the same as attempting to get associates to get shoppers to open accounts. Upselling is based on the one item the shopper is looking for - it is a better version or a more complete system as I said in the post. And yes, the why is what I talked about in the post.
  • Posted on: 11/07/2017

    Why is it so hard to get retail associates to upsell?

    Training employees to upsell has nothing to do with a message "you're expendable." Scheduling sounds like your issue, not the one I raised in the post.

Contact Bob

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