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barbara warren

  • Posted on: 12/08/2017

    Amazon is (quietly) upending private branding. Will others follow?

    This creates yet another hurdle for competitors to keep up with the ubiquitous Amazon machine. Their ability to produce, react, and scale is clearly a Herculean advantage. That said, there’s also a vast population of consumers that cares deeply about connecting with a brand’s story and ethos, and want to be part of their community. Amazon can not provide that intimate experience.
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