While more optimistic than average consumers, three-quarters of wealthy consumers believe their financial situation will stay the same or deteriorate in the coming year. Learn how this outlook could signal opportunities for CPG brands.

Fresh bread has one of the highest shopper-to-buyer conversion ratios in the store and a host of exceptional sales-and-profit measurements. Adequate space and high-traffic locations let fresh bread fulfill its complete potential. Find out how that can be done quickly, easily and profitably!

The rapid expansion of digital media channels coupled with the new competitive imperative to employ the resulting consumer data in messaging and offers presents a significant challenge for retailers.

Retailers are becoming laser focused on creating connected, cross-channel customer experiences, but they will only disappoint their loyal shoppers if these processes aren't tightly aligned to operations.

Many grocery retailers have defined themselves by the perimeter. But today's progressive grocers are going beyond the perimeter to leverage key center store categories with similar innovation, excitement and careful attention to consumer needs.

Based on MarketingLab's latest survey, retail marketers are making some progress in the updating of shopper marketing programs, including the use of digital media, but stubborn obstacles to execution remain in place.

Marketers still using push strategies to shout out their messages may be tuning out today's customers. See four essentials for engaging them in continuous conversations that are timely, relevant and personalized.

The typical vitamin customer, spending over $7,000 annually with a retailer, is one of the heaviest store-wide purchasers, and has converted the vitamin category into a powerful engine of growth. Learn more reasons why the vitamin category is vital to store health in this Tip...

The holiday season can be a stressful time. Fulfilling consumers’ battery needs during Holiday shopping trips can offer them peace of mind that all will be joyous when packages are unwrapped.

When a department store chain determined that its 3 percent growth rate was unsustainable because it was buoyed by its most mature consumers, the quest was on to uncover and target its highest-potential shopper segments.

Mobile barcodes are a compelling way to engage target audiences with meaningful and measurable experiences. Learn how to integrate barcodes into traditional media to get the new interactive conversation started...