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Hot Issue
07/23/08 CPGmatters: Personalized Marketing Poised to Improve ROI for Manufacturers
In a "significant paradigm shift," CPG manufacturers are starting to work more closely with retailers on personalized loyalty programs for two reasons: one, higher returns on their customer marketing investments and two, reductions in their product markdown expenses. What do you think about the opportunities and challenges for true collaboration between CPG suppliers and retailers around loyalty programs?
(5)
07/23/08 Same-Site Sales Head North as Same-Store Numbers Go South
Consumers were already turning in increasing numbers to shop online before gas prices went wild. Now that consumers across the country are looking at paying $4+ a gallon at the pump, even more are choosing to get on the computer rather than in their car to go shopping. How significant do you think the current behavioral shift is from stores to online?
(9)
07/23/08 Grocers Didn't Get Fair Share of Stimulus Checks
It was widely speculated that once the government's tax rebate checks started coming in that consumers would spend the vast majority of those dollars on staples such as grocery items sold in supermarkets. That, according to a national survey of consumers conducted by ICOM Information & Communications of Precima, did not happen. How would you rate the effectiveness of grocery marketing efforts around the federal stimulus check program?
(7)
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Hot Issue
07/22/08 Credit Crunch Stymies Funding for Start-Ups
(8)
07/22/08 Staples' Ads Promote Easy Savings
(10)
07/22/08 McD's Looks to Perk Up Coffee Biz
(31)
07/21/08 GHQ: Crunching the numbers
(10)
07/21/08 'Just do it' Turns 20
(14)
07/21/08 Return Optimization
(9)
07/18/08 Finding Sources of Innovation
(13)
07/18/08 Sam's Looks Beyond Small Biz Customers
(8)
07/18/08 Measuring Online Shopper Satisfaction
(10)
07/17/08 Supply Chain Digest: Order and SKU Velocity Profiling is Key to Picking System Design and Technology
(6)
07/17/08 Walmart and Dell to Take On Best Buy's Geeks
(18)
07/17/08 Consumers Want More/Different Info on Labels
(13)
07/16/08 Word-of-Mouth: 50 cents a Chat?
(12)
07/16/08 More Shopping Centers Looking for Tenants
(10)
07/16/08 Jewel Tests Urban Fresh Concept
(17)
07/15/08 Whole Foods Touts Low Prices/Savings
(17)
07/15/08 Apple's 'Service is Marketing' Mantra
(21)
07/15/08 Macy's CEO Doesn't Want Team Distracted by Economy
(12)
07/14/08 Retail TouchPoints: Retail Loyalty Programs Lag in Customer Metrics
(15)
07/14/08 Off-Shoring/Outsourcing Customer Service Gets Dismal Grades
(13)
07/14/08 Stop & Shop Tests Choose & Cook Program
(13)
07/11/08 GHQ: Scary Movie
(11)
07/11/08 Best Buy Plans to Double Sales
(11)
07/11/08 RSR Research: Macy's Returns to Selling Electronics, Customer-Centric Store Style
(10)
07/10/08 CPGmatters: Promotions Need to 'Engage' Consumers to Be Effective
(11)
07/10/08 Lord & Taylor Parent May Bid for Hudson's Bay
(8)
07/10/08 Will Edward Lampert Play White Knight for Steve & Barry's?
(15)
07/09/08 eBay Fined for Not Spotting Fakes
(17)
07/09/08 Kraft Goes Wall-to-Wall to Drive Sales
(19)
07/09/08 Amazon Offers Shoppers Options of Paying Later
(8)
07/08/08 Checkout Time Limit Around Four Minutes
(27)
07/08/08 Retailers Look for Edge Going Back to School
(9)
07/08/08 Upscale Jeans Focused on Market Share Gains
(9)
07/07/08 BrainTrust Query: What is Amazon.com?
(2)
07/07/08 Steve & Barry's Sweet Lease Deals Expire
(8)
07/07/08 GHQ: Order in the backroom
(9)
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