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As
of close of market - 3/31/08
Theorizing
is important, and yet, sometimes it's refreshing when someone just "puts
their money where their mouth is" - so to speak. We threw down
the gauntlet before three of our BrainTrust panelists. The challenge: give
us a stock portfolio of up to four retail companies with the goal of
getting the best return on an investment on $100,000 (that's
fantasy dollars) for the first quarter 2008. (CLICK
HERE, to see details and disclaimers...)
Final 1Q Results:
Congratulations Doron Levy! (The
smallest loser)
Well, let's
put it this way. The S&P 500 lost 8.6
percent in the first quarter, so perhaps a performance of -6.37 percent
isn't all that awful. And it was enough for Doron Levy to edge by Eric
Togneri in the final days and snatch the Portfolio Challenge victory.
Mr. Togneri's chances looked terrific at one point earlier in the battle
as a spike in Circuit City's price propelled his portfolio to over 9
percent gains. But CC went on a real roller coaster ride and wound up
down by over 6 percent at the quarter's close. Mr. Togneri's final result:
-7.39 percent
Mr. Levy's group had the distinction of including the biggest laggard
(Whole Foods - down almost 20 percent) and greatest gainer (Home Depot
- up 3 percent). In the end it was HD and Target that made the difference
for him.
Mark
Lilien's portfolio was, well, consistent. In expectation of a rough
U.S. economy, Mr. Lilien went with all non-U.S. stocks. After just a
few weeks, the portfolio sunk to double-digit negative ranges and stayed
there for the duration. (It was a good idea that we're sure he would
have abandoned quickly, had the rules allow for mid-quarter trading).
Final result: -16.05 percent.
Thanks our three competitors for participating and putting up with the
gentle ribbing. You're good sports, all!

| Portfolio #1 - Mark Lilien, Consultant, Retail Technology Group |
| Ticker |
Company Name |
Shares Owned |
Purchase Price |
Last Price |
Position Type |
Current Value |
Total Gain |
Total %
Return |
| DYS |
Distribution Y Servicio |
817 |
30.06 |
24.64 |
Long |
20,130.88 |
-4,869.32 |
-19.48% |
| GMKT |
G-Market |
943 |
26.50 |
21.42 |
Long |
20,199.06 |
-4,790.44 |
-19.16% |
| JSAIY |
J Sainsbury |
754 |
33.15 |
27.16 |
Long |
20,478.64 |
-4,516.46 |
-18.07% |
| PSMT |
PriceSmart |
835 |
29.95 |
27.71 |
Long |
23,137.85 |
-1,870.40 |
-7.48% |
| |
|
|
|
|
|
|
|
|
| Totals: |
|
|
|
|
|
83,946.43 |
-16,046.62 |
-16.05% |
| Portfolio #2 - Doron Levy, President Captus Business Consulting |
| Ticker |
Company Name |
Shares Owned |
Purchase Price |
Last Price |
Position Type |
Current Value |
Total Gain |
Total %
Return |
| HD |
Home Depot |
921 |
27.13 |
27.97 |
Long |
25,760.37 |
773.64 |
3.09% |
| CDNAF |
Canadian Tire Class A |
340 |
73.50 |
66.04 |
Long |
22,453.60 |
-2,536.40 |
-10.15% |
| TGT |
Target |
500 |
50.05 |
50.68 |
Long |
25,340.00 |
315.00 |
1.26% |
| WFMI |
Whole Foods Market |
609 |
41.05 |
32.97 |
Long |
20,078.73 |
-4,920.72 |
-19.68% |
| |
|
|
|
|
|
|
|
|
| Totals: |
|
|
|
|
|
93,632.70 |
-6,368.48 |
-6.37% |
| Portfolio #3 - Eric Togneri, Principal, VP CPG Solutions, CPG CatNet |
| Ticker |
Company Name |
Shares Owned |
Purchase Price |
Last Price |
Position Type |
Current Value |
Total Gain |
Total %
Return |
| CRERF |
Carrefour |
323 |
77.34 |
77.44 |
Long |
25,013.12 |
32.30 |
0.13% |
| CC |
Circuit City |
11792 |
4.24 |
3.98 |
Long |
46,932.16 |
-3,065.92 |
-6.13% |
| ULTA |
ULTA |
1472 |
13.55 |
14.04 |
Long |
20,666.88 |
-4,357.12 |
-17.43% |
| |
|
|
|
|
|
|
|
|
| Totals: |
|
|
|
|
|
98,340.29 |
-7,390.74 |
-7.39% |
|