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Hot Issue: Multicultural Marketplace

4/14/04
The Mainstreaming of Ethnic Markets

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The Southern California labor dispute is over, but the story of its ultimate impact on the grocery business has yet to be written. The fact that so many consumers -- ethnic and mainstream -- effortlessly maneuvered their way through the strike, finding new destinations with barely a peep, has exposed the tenuous ground held by supermarkets. How active should big chain retail presently be in shifting marketing and merchandising to reflect immigrant and acculturated consumer preferences? Will we see the rise of small, regional ethnic chains to national prominence as a result of expanding multicultural trends?

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