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Hot Issue: Multicultural Marketplace

5/9/05
Pepsi Competes Against Itself

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It's a common practice for retailers and restaurants serving immigrant populations or consumers who just want to eat "authentic" foods to import the versions of popular international brands manufactured in other countries into the U.S. According to a report in the Atlanta Business Chronicle, a federal lawsuit filed last month by Pepsico against Diaz Wholesale & Manufacturing Co. asks that the wholesaler stop selling Mexican-bottled Pepsi in the U.S. What is your take on this case and the value (or lack thereof) of selling imported versions of popular brands sold here to immigrants and other consumers?

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