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Hot Issue: Store-Within-A-Store

3/19/04
Mervyn's Tries Dollar Store-Within-The-Store

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The department store chain, Mervyn's, announced yesterday it would add a store-within-a-store concept called the "$1 to $5 Shop" to each of its retail locations. What are your thoughts on Mervyn's dollar store-within-a-store?

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