Retailers have long known that it costs less money to keep an old customer than to bring in a new one. Despite this, many retail-marketing programs deal more with attracting new shoppers than with keeping established customers by providing them incentives to shop more often and buy more goods. How adept are retailers in targeting offers to consumers based on their purchasing history? Do you see a time when target marketing replaces the kind of broad audience marketing done by many retailers such as newspaper inserts, broadcast media, outdoor?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.