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Hot Issue: Shopper Behavior

1/27/10
CPGmatters: Analysis of Data Underscores Importance of Best Shoppers

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Analysis of over two million grocery shoppers by Concept Shopping shows that the top 10 percent of a store's customers visit the store more than twice a week, spend over $39 per visit, and represent nearly 40 percent of the store's total sales. In what ways can retailers do a better job reaching their best customers?

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