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Hot Issue: Brand Image

9/16/09
Martha to Try On Home Depot Orange

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Although unlikely anyone will see Martha Stewart donning a Home Depot orange apron, consumers will find plenty of Martha Stewart Living merchandise in the chain's stores now that the two parties have signed a deal for an exclusive line of closet organizers, décor items and outdoor furniture sets. Is the Martha Stewart brand strong enough to change consumer perceptions about Home Depot?

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