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Hot Issue: Shelf management

7/6/09
SKU Rationalization Reshapes Retail Shelves

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In a bid to simplify choices for recession-weary consumers, retailers across channels are trimming SKUs on their shelves. Industry execs and analysts predict that assortments over the next year or so will be reduced at least 15 percent. Is the ongoing SKU rationalization healthy or unhealthy for retail sales?

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