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Hot Issue: Brand Management

6/4/09
P&G Looks to Perfect the Art of Shaving

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Procter & Gamble is clearly set on finding new ways to sell its products and part of that is taking the company's brands directly to consumers. The company just acquired the The Art of Shaving, a high-end grooming services and products chain. What do you think of P&G's experimentation with different methods of selling its products directly to consumers?

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