For the first time ever, T.J. Maxx and Marshalls will be featured together in television spots to educate consumers on the merits of off-price retailing. Will the off-price campaign resonate with consumers?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.

Already registered? Log in here: Handle: Password: Remember my login. Forgot your handle or password? Click here. FREE REGISTRATION... click here. RetailWire is a uniquely informative and provocative online resource for retail industry professionals. Sign up now for access to the latest retailing news and multi-perspective analysis from our BrainTrust of retail industry experts. Questions: info@retailwire.com