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Tata Business Tip: Cross-Channel Business Intelligence - Creating a Unified View of the Customer DemandTec:  Demand-Driven Retail Strategies - The Shift Toward Customer-Focused Assortments

   
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Hot Issue: In-Store Media

4/3/09
Media Follows Consumers Outside the Home

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Most advertisers and agencies today have accepted the notion of targeting messages to specific audiences as the means to most effectively generate the type of response desired. Do you see a convergence of digital signage and other digital media, specifically mobile and/or online, taking off anytime soon?

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