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Hot Issue: In-Store Media

3/25/09
Consumers Checking Out TV

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According to research conducted by GfK Custom Research North America, consumers' recall of ad messages from the Premier Retail Networks' (PRN) Checkout TV was up 18 percent in 2008 compared to the year before. What do you think could be behind an 18 percent year-over-year increase in message recall for ad messages broadcast at store checkouts?

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