Building on the early successes retailers are experiencing with short codes and other mobile marketing, a new technology platform being ushered in by Microsoft could dramatically change the game. Debuting at NRF this week, the Microsoft Tag is positioned as a "leap" in mobile barcode technology. What do you think about the Microsoft Tag?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.