Supermarket planners are so well versed in persuading people to buy things that stores often look alike. An article in The Economist examines some of the thinking behind the planning but includes hints that crossing the line between being helpful and coercive could be counter-productive. To what extent do consumers understand the ways in which retailers try to predict and drive their behavior?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.

Already registered? Log in here: Handle: Password: Remember my login. Forgot your handle or password? Click here. FREE REGISTRATION... click here. RetailWire is a uniquely informative and provocative online resource for retail industry professionals. Sign up now for access to the latest retailing news and multi-perspective analysis from our BrainTrust of retail industry experts. Questions: info@retailwire.com