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Hot Issue: Business Applications

11/13/08
BrainTrust Query: How important is localization of assortment to customer centricity?

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Many retailers talk about customer-centric initiatives, but are they actually practicing them? It could be argued, for example, that a retailer who bases assortments on enterprise averages can never truly be customer-centric. What is your view on automated merchandising solutions for localizing assortments?

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