Supermarkets typically have 30,000 to 40,000 distinct items on their shelves, of which less than five percent contribute more than half the store's sales. These frequently purchased items constitute the "big head" of products in the store. The other 95 percent constitute the "long tail," that sells very little on a per item basis, but taken all together, provides substantial sales. How would you suggest retailers apply TNS' long tail theory of supermarket in-store media?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.