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Hot Issue: Brand Management

10/6/08
R&FF Retailer: Appies & Snacks Taking a Bigger Bite

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Appetizers/snacks, benefiting from increased at-home eating and entertaining and more items suited for on-the-go snacking, is one frozen food category that is outperforming the department as a whole by a wide margin. And its sales are accelerating. What do you think is driving the recent growth in frozen appetizers/snacks?

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