The UK's Daily Telegraph has reported that, following analysis of more than 15,000 supermarket promotions across 30 different categories over the past five years, researchers Billetts concluded that almost 90 percent of the profit on anything sold during money-off promotions is kept by the retailers. Are you surprised by the study showing that British retailers gain a much bigger benefit from special discount offers than vendors? Is the situation similar in the U.S.?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.

Already registered? Log in here: Handle: Password: Remember my login. Forgot your handle or password? Click here. FREE REGISTRATION... click here. RetailWire is a uniquely informative and provocative online resource for retail industry professionals. Sign up now for access to the latest retailing news and multi-perspective analysis from our BrainTrust of retail industry experts. Questions: info@retailwire.com