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Hot Issue: Apparel Retailing

9/30/08
Gap Buys into Women's Fitness Apparel

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Gap, Inc. last week agreed to acquire Athleta, Inc., the women's sports and active apparel catalog company, for about $150 million in cash. The acquisition will help Gap break into the $31 billion women's active apparel sector in the U.S. and also greatly expand its online presence. What do you think of the Gap's acquisition of Athleta?

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