Two months after California sanctioned same-sex marriages, Hallmark announced plans to introduce same-sex wedding cards. Making no direct mention of same-sex unions, the cards feature two tuxedos, overlapping hearts or intertwined flowers, with neutral best wishes inside. One says: "Two hearts. One promise." What do you think of the market opportunity for same-sex wedding cards? How big a backlash, if any, do you expect Hallmark will receive for introducing the cards?

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