Ahold NV introduced a new logo for its two East Coast grocery chains as part of a revamping of the stores. The new, colorful logo unifies the look among Stop & Shop's 355 stores and Giant's 181 stores, and is designed to broadcast both chains' ongoing upgrades. What do you think of Ahold's decision to modernize the logos for Shop & Stop and Giant? What are the pros and cons of changing well-known logos?

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