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Hot Issue: eMarketing/spam

8/19/08
Women's Sites Attract Ad Dollars

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According to an article in The New York Times, while men are heavy users of the web, they tend not to visit sites explicitly aimed at them. Sites aimed at women, however, from "mommy blogs" to beauty and fashion sites, grew 35 percent last year - faster than every other category on the web except politics, according to comScore. Is advertising on the web becoming a significantly bigger advertising opportunity to reach women?

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