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Hot Issue: Brand Support

8/18/08
Media Consumption Eroding

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According to Veronis Suhler Stevenson's Communications Industry Forecast, the time Americans spend consuming media has declined for the third year in a row. Although the declines are modest, they suggest that the shift toward digital technology is enabling consumers to compress the amount of time they spend accessing and consuming media. Will consumers be able to exert significantly greater control over media consumption in the digital age?

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