If retailing was a sport, Adrenalina, a new action sports concept, could easily be considered an "extreme" store. It's the first retail store to include a FlowRider, the indoor-surfing attraction more commonly found in water parks. That's not only attracting core enthusiasts looking to try the FlowRider but also many spectators to gawk at the spectacle. How would you rate the retail opportunity around action sports? Is the U.S. ready for a chain embracing all action sports?

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