As an AdAge.com article points out, it has become common for those in consumer products to state that 70 percent of all decisions on what brand to buy are made at the shelf. A new study from OgilvyAction contends that it's time to throw out the old number and go with a new and lower one. What do the findings of the OgilvyAction study mean for consumer goods brands and retailers?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.