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Hot Issue: In-Store Media

7/29/08
Walmart to Debut In-Store Network 2.0

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Walmart is getting ready to roll out its second-generation in-store digital signage and television network. While details are understandably scarce, the new Walmart Smart Network is expected to make use of moving digital signage, and "virtual assistants." What new developments in digital signage and in-store media do you expect we'll see from the Walmart Smart Network and other 2.0 efforts at retail?

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