"People who want gourmet coffee are not going to Mickey D's. You go there, you want good coffee that's cheap. You don't go there looking for Starbucks or Rockin' Joe...coffee." That opinion, straight from the mouth of the resident 19-year old looking over his father's shoulder as he worked on this piece, may very well sum up the current dilemma at McDonald's. Is McDonald's plan to add specialty coffee centers at its U.S. restaurants a good idea being implemented at a bad time, a good idea at the right time or just a bad idea for any time?

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