The Staples' "Easy Button" campaign has long been about the office supply retailer's ability to offer products and services that make work, school and home life easier to handle. Now, the chain is rolling out a new series of ads that seek to reinforce that shopping the company's stores and website make it easier for consumers to save money. Does the new Staples campaign sound as if it is right for the times and this year's back-to-school season?

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