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Hot Issue: Customer Service

7/21/08
Return Optimization

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With fraudulent returns totaling $15.5 billion annually, many retailers are implementing stricter policies, often at the expense of alienating good customers. But retailers are increasingly pursuing "return optimization" solutions, which not only seek to lower fraudulent returns but also to enhance the return experience to drive incremental revenues. What do you think of offering incentives to consumers following legitimate returns?

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