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Hot Issue: Packaging

7/17/08
Consumers Want More/Different Info on Labels

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A survey of 1,110 consumers from across the U.S. by Deloitte found that respondents see plenty of room for improvement when it comes to product labeling. Can labeling information on a product give it a competitive edge on the shelf? What information needs to be communicated on food and other product labels that is either not done or not done well?

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