Coupons and other promotions need to break away from traditional mass marketing and engage consumers in order to be effective. Moreover, CPG marketers need to draw in consumers rather than push out brand messages to them. That was the key message delivered at the annual Industry Coupon Conference hosted by the Association of Coupon Professionals (ACP) in Miami. What hurdles are preventing the shift from a mass media approach to coupons and other promotions to one based on one-to-one engaged media?

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