Kraft Foods' sales reps are rolling up their sleeves and helping to drive the company's sales with a hands-on presence in 15,000 stores across the U.S. The initiative known as Wall-to-Wall is a result of two years of testing that has given Kraft reps the ability to go into a store and manage the company's entire portfolio of brands within the location. What do you think of Kraft Foods' Wall-to-Wall strategy?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.