The "go local" movement, it seems clear, is catching on with consumers across the country. For most merchants, going local has meant sourcing produce from nearby farms but now Weis Markets is taking the next step and buying beef from Angus producers in its home state of Pennsylvania. How successful do you think Weis Markets will be with its Pennsylvania Proud Choice Angus Beef program? Will other grocers start to promote the local angle in categories beyond produce?

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