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Hot Issue: Store Formats

5/15/08
Tesco's Fresh & Easy Reassessed

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Many were expecting great things before Tesco opened the first of its Fresh & Easy Neighborhood Markets. Some even spoke about how the format could potentially revolutionize food retailing in the U.S. The opening of the first stores brought out the critics. But in the past week, a new light has been shed on Fresh & Easy's performance. How do you rate Fresh & Easy's prospects? What is your reaction to this new research?

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